The agency’s goal should be to drive or guide as needed and to be prepared with a solution that can be properly tailored to that need. Some in-house PPC teams know exactly what they need assistance with; other brands that may have been through a handful of agencies simply want to find something that finally fits.
When it comes to looking at new digital agency partners, fully evaluate your situation and needs first – then you can research which teams offer the solution or flexibility to build something that perfectly suits your requirements.
- The different ways using an agency can fit YOUR company
- How to create your own hybrid solution with an agency
- Why you should evaluate your own needs first and THEN find an agency to fit