Should you still be implementing SKAGs in your PPC account? According to Hanapin’s Emma Franks, this answer is no.
To find out the reasons behind this check out her post on Unbounce, Why SKAGs Are No Longer a PPC Best Practice (and How to Respond).
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This post discusses targeting ideas for different stages of a marketing funnel on LinkedIn Ads platform.
For B2B advertisers who have set up offline conversion tracking and are not sure what to do next, this blog explains how to optimize for the best lead quality.
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