Should you still be implementing SKAGs in your PPC account? According to Hanapin’s Emma Franks, this answer is no.
To find out the reasons behind this check out her post on Unbounce, Why SKAGs Are No Longer a PPC Best Practice (and How to Respond).
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Although eCommerce rates are demonstrating growth across both desktop and mobile, any expected rise in sales hasn’t followed suit.
Data has long been the backbone of digital marketing. As an account director, you should be measuring performance in some way or another and proving your worth.
In the age of social media, internet users are shifting their attention to messengers. This provides a new horizon for ads targeting customers directly.
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