Briana Ogle

Account Manager & Analyst at Hanapin Marketing

Opinions On SKAG Implementation Have Changed

Should you still be implementing SKAGs in your PPC account? According to Hanapin's Emma Franks, this answer is no. To find out the reasons behind this check out her post.

Excel & Google Sheets Chart Resources That Will Make Your Life Easier

Here are a few tips and tricks for Excel and Google Sheets that may help you better display your data using charts or even just save you time.

Google Sheets Query Function Need-to-Knows For PPC

The best instrument for building PPC reports is Google Sheets query function. I will cover some of the most important initial items to learn when starting out.

Google Ads Remarketing for Complex Multi-Brand Businesses

Understand how to leverage AdWords remarketing strategies for large complex companies with multiple brands.

What In Tarnation Are LinkedIn Lead Gen Forms?

Learn the basics of LinkedIn lead gen forms including who should use them, pros and cons, how to create them, and best practices.

Google Tag Manager Basics for Beginners

Having Google Tag Manager know-how is an essential part of PPC. Learn the basics for AdWords and Bing!

AdWords Cross-Account Conversions: Look Out For These 5 Things

A review of AdWords cross-account conversion tracking and the top things to look out for when implementing.