By knowing how the different type of keywords work and how to utilize these match types, you will be able to reduce unwanted clicks...

Negative keywords are important to any PPC campaign as it can help filter unwanted traffic before a user reaches your landing page. For instance, you are trying to attract people interested in shoes, but you don’t sell red shoes. By adding “red” as one of...

You should always be striving to achieve a higher CTR. A 2% CTR is good, but continually improving this metric will make your account great.

Get tips on how to incorporate broad match keywords into your paid search strategy and start extending your reach!

Learn how to optimize your phrase and modified broad match keywords to best-fit themes.

When we analyze our accounts we often look at match type performance, but one thing is often overlooked - queries can “exact match” to broad match keywords.

We've reviewed a year's worth of PPC keyword match type data and are excited to present our findings!