Close Variants Diluting Match Types – What You Should Know
Google recently announced they’ll begin rolling out close variants for phrase match and broad match modified. Here's what you should know.
Category: Match Types
What Is A Good Click Through Rate (CTR)?
You should always be striving to achieve a higher CTR. A 2% CTR is good, but continually improving this metric will make your account great.
How I Lowered Brand CPA By 90% While Increasing Conversions
By removing broad match keywords, brand CPA decreased by more than 90% while simultaneously driving higher conversion volume.
Opinions On SKAG Implementation Have Changed
Should you still be implementing SKAGs in your PPC account? According to Hanapin's Emma Franks, this answer is no. To find out the reasons behind this check out her post.
How to Utilize Different Match Types in Paid Search
By knowing how the different type of keywords work and how to utilize these match types, you will be able to reduce unwanted clicks and wasted spend.
Defining Negative Keyword Match Types
Negative keywords are important to any PPC campaign as it can help filter unwanted traffic before a user reaches your landing page. For instance, you are trying to attract people interested in shoes, but you don’t sell red shoes. By adding “red” as one of...
Broadening Your Paid Search Marketing Strategy
Get tips on how to incorporate broad match keywords into your paid search strategy and start extending your reach!