Match Types | PPC Hero

Category: Match Types

Opinions On SKAG Implementation Have Changed

Should you still be implementing SKAGs in your PPC account? According to Hanapin's Emma Franks, this answer is no. To find out the reasons...

How to Utilize Different Match Types in Paid Search

By knowing how the different type of keywords work and how to utilize these match types, you will be able to reduce unwanted clicks and wasted spend.

Defining Negative Keyword Match Types

Negative keywords are important to any PPC campaign as it can help filter unwanted traffic before a user reaches your landing page. For instance, you are trying to attract people interested in shoes, but you don’t sell red shoes. By adding “red” as one of...

What Is A Good Click Through Rate (CTR)?

You should always be striving to achieve a higher CTR. A 2% CTR is good, but continually improving this metric will make your account great.

Broadening Your Paid Search Marketing Strategy

Get tips on how to incorporate broad match keywords into your paid search strategy and start extending your reach!

When You Need To Have The Right Words Use Phrase Match

Learn how to optimize your phrase and modified broad match keywords to best-fit themes.

Are Your Match Types Functioning The Way You Think They Are?

When we analyze our accounts we often look at match type performance, but one thing is often overlooked - queries can “exact match” to broad match keywords.