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Google Ads, Google Ads Updates
Google recently announced they’ll begin rolling out close variants for phrase match and broad match modified. Here's what you should know. Read More »
Basic PPC Strategies, Google Ads
You should always be striving to achieve a higher CTR. A 2% CTR is good, but continually improving this metric will make your account great. Read More »
Account Structure, Bing Ads
By removing broad match keywords, brand CPA decreased by more than 90% while simultaneously driving higher conversion volume. Read More »
Account Structure, Match Types
Should you still be implementing SKAGs in your PPC account? According to Hanapin's Emma Franks, this answer is no. To find out the reasons behind this check out her post. Read More »
Basic PPC Strategies, How To
By knowing how the different type of keywords work and how to utilize these match types, you will be able to reduce unwanted clicks and wasted spend. Read More »
Match Types, Negative Keywords
Negative keywords are important to any PPC campaign as it can help filter unwanted traffic before a user reaches your landing page. For instance, you are trying to attract people interested in shoes, but you don’t sell red shoes. By adding “red” as one of... Read More »
Keywords, Match Types
Get tips on how to incorporate broad match keywords into your paid search strategy and start extending your reach! Read More »
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