The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.

Planning on taking the Google Advertising Fundamentals Exam in the near future? Before you take it, check out these tips for passing the Google exam with flying colors.

Google Trends is a great (and free!) tool to help you understand what people are searching for but it can also be used to help improve your PPC campaign. This case study explores the Google Trends tool explaining where to look and how to use it to optimize your campaigns.

Learn how to build custom tracking URLs to track your Yahoo! PPC Campaign in Google Analytics. Follow these step-by-step instructions to make sure you have your tracking set up correctly from the start.

Managing bids at the keyword level is important, although it can be overwhelming.  Jessica has put together tips for handing a large amount of keyword bids changes at once to help you be more effective and efficient.