PPC News Roundup for May 7, 2010
May 7, 2010
Oh, I love a list. I love even more when someone gathers useful resources I’d otherwise have to Google or bookmark into a list. Thanks to Portent Interactive for this handy guide to keyword research sources.
We love to test new strategies, and retargeting has been on our radar for a while now. This post from Search Engine Watch poses the question that I think a lot of search marketers are wondering – Is Retargeting Ready to go Mainstream? Our team thinks so, and we are excited to implement this new technique for a few of our clients in the coming month.
It’s always good to have lots of data to dig into when you’re trying to identify opportunities for your account. AdWords has added some more useful reports you should be taking advantage of for your campaigns. Search Engine Guide provides a quick recap of the new AdWords reports and how they could be beneficial to you.
Doing keyword research can be a long tedious task. Though good research will get you a head above your competition. Sometimes it’s useful to take the everything-and-the-kitchen-sink approach as you never know what exactly will convert for you. Along those lines, Josh Dreller has put together some pointers in expanding your keyword list and some tools you may find useful, if you should choose to use this approach. “Remember, we test everything in search engine marketing!”
Browse By Category
Becoming Allies With The Sales Team: A Lead Gen Solution
Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!
The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.
Spotify Advertising: The Why and How
This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.
5 Facebook Ad Settings to Audit In Your Account
5 Easy settings to audit in your Facebook Ads account to improve performance and understand website traffic.