PPC News Roundup for May 7, 2010

Oh, I love a list. I love even more when someone gathers useful resources I’d otherwise have to Google or bookmark into a list. Thanks to Portent Interactive for this handy guide to keyword research sources.

We love to test new strategies, and retargeting has been on our radar for a while now. This post from Search Engine Watch poses the question that I think a lot of search marketers are wondering – Is Retargeting Ready to go Mainstream? Our team thinks so, and we are excited to implement this new technique for a few of our clients in the coming month.

It’s always good to have lots of data to dig into when you’re trying to identify opportunities for your account. AdWords has added some more useful reports you should be taking advantage of for your campaigns. Search Engine Guide provides a quick recap of the new AdWords reports and how they could be beneficial to you.

Doing keyword research can be a long tedious task. Though good research will get you a head above your competition. Sometimes it’s useful to take the everything-and-the-kitchen-sink approach as you never know what exactly will convert for you. Along those lines, Josh Dreller has put together some pointers in expanding your keyword list and some tools you may find useful, if you should choose to use this approach. “Remember, we test everything in search engine marketing!”

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