The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from November. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful PPC management tips. Enjoy!

Need to start optimizing your landing pages? If your answer isn’t “I already do that”, then yes, yes you do. Don’t limit your paid search success by neglecting to test improvements to your landing pages…Joe will show you how to get started!

The competitive landscape in PPC got a little more interesting last month as Google introduced Comparison Ads– Carrie discusses how the system will work, as well as a few questions that it brings up for different types of PPC advertisers.

You’re already using- I hope you’re already using- the search query reports you can pull in AdWords to eliminate unqualified traffic from being presented with your ads, but you can do it now in adCenter, too- Amber explains how to get adCenter search query data, and what you can do with it!

A million-dollar question: what keeps someone from clicking on your PPC ad? Joe knows we want to know, and explains the process of determining where your ads are going wrong or right to create a solid ad text strategy.