Seven insights hiding in Google’s new Christmas shopping research
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from October. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!
Yahoo’s match types might seem a little confusing in the first place, but with the additional pressure of adding negative keywords (am I going to exclude relevant queries?!) things can get sticky. Carrie will help you implement negative keywords into your Yahoo accounts fearlessly.
Joe reviewed the new WordStream keyword tool– we can always use more tools to expand our keyword research horizons, and this one is handy- and free!
Do you know about Google Place Pages? If you’re not leveraging your ability to use local business ads, check into this option Amber explains- you’ve likely used Google local search results and Google maps, and your potential customers probably do too.
We all found that view-through column in our AdWords accounts: but do you know what the data means? It can be useful- not for everyone, but for advertisers using AdSense or display ads on content. Amber helps explain what it means!
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Google's First Page Bid Estimates can't be trusted. Adjust your bid strategy based on average position and not using this metric.
Organization is key to success in the PPC industry. Here is a guide to organizing your space, time, resources, and workload for efficient PPC management.
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Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.
Facebook highlights the advertising principles that guide their decision making in response to recent events.