Our Quarter 1 Compass - Shot Down: Understanding PPC Disapprovals
As many in the PPC industry know, the Compass is Hanapin Marketing’s best practices journal we’ve released it quarterly and semi-privately for years. But this year, we’re changing it up. We’ve started hosting quarterly industry surveys via the Hanapin Forum where we ask you, our dedicated audience, what you think about a particular issue in the PPC industry.
We collect the survey results each quarter and turn the data into beautiful (not to mention insightful!) charts and graphs about the direction and mood of the digital advertising landscape. You may be familiar with this concept after we released last year’s State of Paid Search PPC industry survey.
Now, we’re adding that sort of data to each and every Compass, and posting it publicly right here on PPC Hero. Check out our first of 2014, where we focus on Google AdWords disapprovals and how to handle them.
We wanted to focus on helping our readership solve a very frustrating aspect of PPC – disapprovals. The PPC world is in a constant whirlwind of changes. With new guidelines, modifications, and edits almost every month; your ads that were once champion test winners are now getting disapproved or aren’t working as well.
In the past few months, Google has introduced quite a few modifications in AdWords and more recently has seemed to really clamp down on compliance issues. The new changes and more frequent occurences of ad disapprovals have left some digital marketers unhappy and not quite understanding what they did wrong. Along with the results of a brand new forum, Hanapin helps you understand those disapprovals and recent trends in the PPC world.
In addition to our invaluable survey data, you’ll learn:
- Categories of common disapprovals
- Tips on how to keep your site from getting flagged
- Regulation and compliance challenges for specific industries
- Results from our Quarter 1 Forum
Browse By Category
The Advertising Principles That Guide Facebook's Decisions
Facebook highlights the advertising principles that guide their decision making in response to recent events.
Smart Ways to Get More Marketing Budget and Better Tools
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The Hero Conf Difference
Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.
Improve Your Facebook Ads With Creative Hub and Split Testing
With the updates to Creative Hub and the Split Test feature, one can now institute a basic ad creation and testing process directly within Facebook.
Work Habits & Resources for the Stressed-Out PPC Manager
Feeling a bit stressed this holiday season? Get tips and resources that will help you become more efficient and alleviate stress!