This column frequently discusses Facebook Ad imagery simply because an attention grabbing image is crucial to ad performance — if the image doesn’t get the audience to stop and skim the headline, there’s no chance for the copy to do...
Continue Reading Ads That Snatch Defeat From The Jaws of Victory
There has been a lot of talk about AdWords lately. Google has been releasing new extensions such as review and site link descriptions. Of course the other big topic is the imminent rollover into enhanced campaigns. You can find out...
Continue Reading Don’t Forget About Bing – Three Great New Features
Google recently rolled out the Keyword Planner tool and despite it going relatively unnoticed, it is in fact a huge update to the Google Keyword Tool. Learn more about the latest features and changes.
Continue Reading Google’s Keyword Planner: What’s changed and is it any good?
Just to help you celebrate the long holiday weekend, here is some of our latest and greatest content, including guides, The Compass, and our new site: The Five Laws of Great Social PPC Ads [Free Guide!] Google AdWords Optimizations Post-Enhanced...
Google has just announced the release of Search Impression Share data at the keyword level! Our search for tools that allow for the most detailed analysis has reached another mile marker. This will allow us to change our approach to...
Continue Reading New Keyword-Level Impression Share Data: Hot Tips For Boosting Performance
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I...
Continue Reading Comparison-Shopping Engines: How to Optimize CSEs, Part IV
Attention all PPC Heroes! Next Thursday, July 11th, Hanapin and the good people at CrazyEgg will be hosting a Live Landing Page Clinic and we’re looking for volunteers. What exactly is a landing page clinic? The plan is to go...
Continue Reading Live Landing Page Clinic: Volunteers Needed!
Many of us don’t have the time to always be checking our AdWords accounts. I’ve lately talked to many new Clients in White Shark Media who actually dreaded going in and optimizing their AdWords accounts because they felt they had...
Continue Reading 5 Things To Improve AdWords Performance In Under 60 Minutes
So, I was busy scrolling through my newsfeed when I saw that The Onion Fanpage shared a link with me: And it worked. I smiled and clicked to read the rest of the satirical story. But then I wondered, how...
Continue Reading What You Can Learn From The Onion’s Facebook Marketing Strategy
Two weeks in a row I’ve brought you a post about ad extensions! Last week the latest AdWords buzz regarded the new sitelink descriptions. This week Google released the beta for a new extension. More Extensions You Say? Google revealed...
Continue Reading Show Off Your Reviews in AdWords with a New Extension
We’ll cover what options are out there for automated bidding, when to use them, and the possible problems you’ll encounter.
While colleges and universities were among the first in terms of industries diving in to the abundant world of Internet marketing, they face very unique challenges when it comes to advertising online.
Continue Reading Advanced PPC and SEO for Higher Education Webinar RECORDING
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