There is so much going on in the world of PPC lately that we’re spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google’s new “Enhanced Campaigns” feature...
Continue Reading Google Says “Do Mobile or the Kitten Gets It”
This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. This is part 2, for part 1 see here. ————————————————– This...
If you’ve followed this Ads in the Wild column for long, you’ll know that I’m a fan of both sponsored stories and video functionality. I like sponsored stories not only because they lend social credibility to the ad, but because...
Man, it’s been a crazy week in PPC. And it keeps getting crazier. Yesterday Yahoo! announced that they’re adding Google as an ad partner for contextually targeted ads on the display network. They say that they agreement is “global” and...
Continue Reading Yahoo! to Start Partnering with Google on Contextual Targeting
Hero Conf Registrations are pouring in. See where attendees and speakers will be coming from to join us at Hero Conf 2013!
So for those of you in PPC land who were stuck under a rock for the past 24 hours – Google announced their exciting new ‘Enhanced Campaigns’. The main idea seems to be two-fold. On the one hand, make things...
Continue Reading Google To Force You To Go Mobile With Enhanced Campaigns
The world of PPC is loaded with jargon. Coping with the huge amount of acronyms and terms that sound a little bit like one another but mean completely different things (the display network and a display URL even have the...
Continue Reading Ultimate Guide to Acronyms and Terminology is Now Live!
With our last early bird discount-pricing deadline ending this Friday (February 8th) the PPC Hero team wants to make sure you know all the facts about what to expect when it comes to attending Hero Conf! For those of you...
Continue Reading Breaking the ‘Bad Conference’ Mold with Hero Conf
A common request we hear from readers here in the PPC Hero office is “How can I easily match up which queries triggered which keyword?” Luckily for you, Google has been listening. They’ve made some recent improvements to the AdWords Interface...
Continue Reading How to Match Your Queries and Your Keywords
With the basics of SEO and PPC covered over the last two months, it's time for something a little deeper!
I just finished today’s #ppcchat (every Tuesday at Noon EST, hosted by @matt_umbro). The streamcap is already live. We only had an hour though, so here’s five questions that we didn’t have time for that I’d like to share! This week’s...
Continue Reading Five Questions We Didn’t Have Time For In #ppcchat Today
I thought I’d write a quick blog post as I’ve been working on some ad test results this morning and wanted to share a quick set of techniques for judging winners without conversion data. Most of the time we talk...
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