Our next Hero Conf 2012 Speaker transcript is from Melissa Mackey, where she talks about Managing Large Budgets. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out...
Pricing On Ads Isn’t Always Premature
In sales, one of the dreaded questions is the “premature” pricing question, where the prospect asks “how much” before the salesperson has adequately “built up value.” Of course, the question is only premature from the point of view of the...
10 Ways to Decrease Your Display Network CPA
The Display network is a beast. This is just a fact. An even truer fact is that Display will run away with your budget and CPA if you let it. We had a recent request at PPC Hero for some...
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Save a Little Time for the Rest of Time with Shortcuts from Google Analytics
Google Analytics have a new feature in beta that is super helpful and super easy to use. Shortcuts allow you to save a few seconds for every report you look at within analytics, including sorting, secondary dimensions and any other...
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The 5 W’s of AdWords Ad Extensions – Part II
The five W’s return… I’m sure some of you may remember these from grade school as who, what, when, where and why. Together, they create the basic formula for getting the complete story on a particular subject. If you were...
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Hero Conf Speakers
Who do you want to see speak? What big brands do you want to hear from at Hero Conf? Do you know someone who you think would be great? Our current speaker list is here. We would love to round out...
That Query Has Been Named!
After receiving dozens of responses, we have a winner for Name That Query! How do I ace my interview for hay bailing? Do I write a resume, or do I buy a suit? Congratulations to Gil Hong for his winning...
PPC For Ecommerce with Lisa Raehsler – Hero Conf 2012 Transcript
Our next Hero Conf 2012 Speaker transcript is from Lisa Raehsler, where she talks about PPC for Ecommerce. Don't forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or...
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Google Economic Stats — A Comprehensive Analysis by Wordstream
Last week, Google released its "disappointing" Q3 advertising revenues (up 3% from Q2 and up 16% year-on-year.) To shed some light on how Google's advertising revenues reached a whopping $10.8 billion in Q3, our friends at WordStream have undertaken a...
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Updated Hero Conf 2013 Speaker List!
We’ve added some more amazing names to our 2013 Hero Conf speaker line-up! Check out the updated speaker list below. Don’t forget to register at heroconf.com. We look forward to seeing you there!
Retargeting with Joanna Lord — Hero Conf 2012 Transcript
The Hero Conf 2012 Speaker transcripts are here! We will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out what you missed!
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Webinar Recording — Mobile PPC: Proven Strategies & Untapped opportunities
Last week, Hanapin's very own Jeff Allen and Wordstream's Larry Kim broke down Mobile PPC for us. We covered everything from how to optimize landing pages to bad examples of Mobile PPC. We also had quite an informative Q &...
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