I frequently run the search query report in Google AdWords. I love this report because it gives you actual search queries that real users type in to get your ad. It’s also a great way to see just how broad,...
Continue Reading Hey Sexy Lady, Come Check Out My Pet Photo Book
Last week, Google announced their new Insights for Search tool. Since the announcement, every major search marketing blog has been able to rave, rant or otherwise discuss this interesting new market research device. For my “Insights Expose” I’d like to...
Continue Reading How to Use Google’s Insights for Search to Improve Your PPC Management
This week we’ve been dissecting the Google AdWords Quality Score. Each day we have been pulling back the layers of the ever-expanding Quality Score. Hopefully, all of the information we’ve been providing has been helpful and will allow you enhance...
As day 4 of our Google Adwords Quality Score series, I’ll be discussing the top misconceptions advertisers have about the quality score and how if effects your PPC account. The first misconception of the Google AdWords Quality Score is that...
Continue Reading Top Google Adwords Quality Score Misconceptions
Over the last few weeks, we have been conducting the PPC Industry Survey in an effort to learn more about our core readership. We’ve had a great turnout so far, but we know there are several of you who haven’t...
Continue Reading Have You Taken the PPC Industry Survey Yet? This is Your Last Chance!
We all know the pains associated with broad match keywords that may have no relation to what you are actually targeting in your PPC campaigns. The folks over at PPC-Advice.com offer up some useful strategies to counter this issue. We...
Almost every aspect of your Google AdWords account has an effect on your Quality Score and this week we are dissecting the minute details of the Quality Score. In order to optimize your campaign as much as possible, every element...
Continue Reading How to Determine if Your Landing Page is Hurting Your AdWords Qualty Score
Welcome to day 2 of our up close and personal examination of Google’s Quality Score. Yesterday I wrote on the two fundamental formulas used to calculate Quality Score for Minimum Bids and Ad Position. However, those 2 formulas don’t give...
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from July. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management...
Today begins PPC Hero’s newest journey into the belly of the PPC beast: Google AdWords Quality Score. This week, we are going to take a much more granular, advanced look at Quality Score. First up? Formulas, of course! Google maintains...
PPC management can move at break-neck speed. A PPC campaign can see immediate results, and you can manage your campaign at this rate. This is truly remarkable. Never has a marketing tool of this power been unleashed where you can...
Since the implementation of the Google AdWords quality score, pay-per-click advertisers across the world have changed the way they manage their PPC campaigns. On one side, I think advertisers believe in the Quality Score and feel it does truly help...
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