The most beautiful thing about PPC is that everything can be tracked. I mean everything. With convenient reports from the PPC search engines and programs like Google Analytics, advertisers have no excuse to be clueless about their pay-per-click performance. Analytics...
Continue Reading Discover Google AdWords Insertion Tags and Learn How to Use Them Today
If you’re a fan of creating placement performance campaigns you may want to take advantage of Google’s new placement feature that now allows you to add and edit placements at the ad group level for each campaign. Instead of creating...
Today, I attended an interesting Search Marketing Now webinar titled, “Tracking Beyond the Lead,” presented by Alissa Ruehl of Apogee Paid Search Services. The thesis of the presentation was that you can generate leads all day long through paid search...
Continue Reading Generating Leads Should Not Be Your End Goal
The other day I had an ad group that hadn’t received any impressions, clicks or leads in a month. When I scrolled over the ad diagnostics tool it said: Ad showing? No The keyword phrase you’ve entered has a low...
Continue Reading Are Your Keywords Not Showing Due to “Low Search Volume”?
Scott over at Post-Click Marketing Blog frequently conjures very interesting metaphors for search marketing, and I love a good metaphor! In this post, Scott draws comparisons from post-notes and billboard and how they are a reflection of your PPC campaign...
If you are running a Yahoo search marketing campaign: you have to read this post. Don’t mean to cause a panic, but this is import folks. Last month I reported that Yahoo was going to automatically optimize your search marketing...
Continue Reading Yahoo Can Still Alter Your PPC Account And This Time You Can’t Opt Out
Back in February, Yahoo announced that they would be instituting a reserve market price for their keywords. Basically, this means they now have minimum bid standards for their keywords. This seems like a reasonable tactic to employ to ensure the...
Continue Reading Yahoo Reserve Market Price Killed My Campaign
Earlier this week we requested submissions for our new Landing Page Critique series we’ll be doing on an ongoing basis. Just to re-cap, if you send us your landing page url the team at PPC Hero will critique your landing...
Continue Reading Our First Landing Page Critique HEROcast: Zilliant.com
There are a lot of PPC bloggers these days, but it is still easy to recognize the cream-of-the-crop. Our friend and fellow PPC guru David Szetela is certainly at the top. The Clix Marketing Blog, Dave’s home on the internet,...
Apparently with Google, what you ask for is what you get! As a result of advertiser feedback, Google recently added a new feature to their keyword research tool that allows you to view the actual number of search queries per...
Continue Reading Google Now Including “Real Numbers” in the Keyword Tool Results
Looking to be a guest blogger on a popular SEM blog? Look no further! Michael Gray from Graywolf’s SEO blog is looking to accept guest posts to his blog. He only has a few requirements; the post must be educational,...
Have a great success story you would like to share with other PPC advertisers? We want to hear it! If your PPC account was once suffering a poor ROI, low click volume or too high a cost-per-lead, etc. but is...
Continue Reading Tell Us Your Best PPC Success Story & Win Great Prizes!
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