Need to project how your PPC campaigns are performing? Try KoMarketing new PPC calculator tool available for download. It’s an excel document that allows you to enter values for various metrics within your PPC campaign and it will help you...
Have You Set Your PPC Goals for the Month? Do It Now!
We are at the beginning of the month and you are setting your pay-per-click goals – or at least you should be! This may seem rudimentary but you need to make sure that from month-to-month you have core objectives and...
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Happy Cinco de Mayo from PPC Hero!
As you know, we are a festive bunch here at PPC Hero. Our friendly neighborhood paid search marketing superhero is a big fan of every holiday (see the evidence here!). We would like to wish everyone a happy Cinco de...
Are Your Ads Displaying on the Content Network? Better Check Your Settings!
About a week ago news broke that Google was being sued over displaying ads on the content network when the advertisers left their content network bids blank. Apparently this was happening because these advertisers’ content network bids weren’t specifically set...
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PPC News Roundup for April 30, 2008
Having problems lowering your PPC bounce rate? Traffic.com says to take a look at your homepage and landing pages one more time. If you have an annoying splash page that people have to find their way out of or if...
Our Greatest Hits for April!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from April. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management...
Ask PPC Hero! Is Bidding On Your Competitor’s Trademark Terms Legal?
We frequently receive questions from readers in regards to PPC strategy, management, the industry at large, etc. and we usually respond on an individual level but we are shifting gears slightly. If one person has a question on PPC, more-than-likely...
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PPC News Roundup for April 23, 2008
Often we discuss the pre-click strategy (your keywords, ad texts), and post-click strategy (landing pages, websites). However, we haven’t discussed the post-conversion strategy. What do you do with users after they have actually taken the requested action on your site?...
5 Pay-Per-Click Myths You Shouldn’t Believe
These days you can read about Pay-Per-Click strategies all over the web. There is much talk about what to do and what not to do. While certain strategies may work for some, they may not work for others. What’s important...
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If You Don’t Check Your Yahoo! Minimum Bids Now, You’ll Hate Yourself Later
Last Thursday and Friday, Yahoo! Search Marketing rolled out their new pricing structure. The gist of this update is that minimum bid prices will no longer be fixed at $0.10 and will instead be based on quality factors (similar to...
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Are You Hurting Your Keywords’ Performance? Without a Great Account Structure You Just Might Be!
Now that you’ve completed your keyword research it’s time to put all of your hard work together into one very relevant and targeted pay-per-click account. As the last post in our series on keyword research, one must know that great...
Do You Only Use Broad Match? Jump Start Your ROI by Utilizing Match Types and Negative Keywords
This just in! You’ve happened upon day 4 of our week-long series on keyword research! Alright, on to the important stuff now. This post is almost a retrospective on a slew of PPC mistakes I’ve made as an advertiser and...
