PPC Budgets: Pass Go into 2018 and Collect Optimal ROI

It’s the most wonderful time of year – budgeting season! With a new year comes a fresh slate when it comes to spend, so where do you start in terms of prioritizing where the money should go? With a carefully calculated strategy, you could find exponential success in 2018.

In this webinar, Shape CEO Jon Davis and Hanapin Director of Services Jeff Baum will share their expert advice about how you can perfect your 2018 budget strategy to achieve optimal ROI in the new year.

In this webinar, you’ll learn:

  • Account strategy/priorities and how budgets are a reflection of them.
  • How to create solid budgeting strategy & recommendations.
  • Budgeting for tried & true vs. experimental, vs. high risk initiatives.


What is 3rd Party Data and How Do You Use it?

Data is everywhere in online advertising. 3rd party data is an extremely useful way of getting your message in front of the right prospects. But what is 3rd party data and how do i use it.

Time for an Honest Discussion about RSA's

Join Hanapin’s Matt Umbro and Directive Consulting’s Garrett Mehrguth as they engage in an honest discussion about responsive search ads, walking through all the pros and cons and advice around using the new ad type in your campaigns.