PPC For Ecommerce with Lisa Raehsler - Hero Conf 2012 Transcript

Our next Hero Conf 2012 Speaker transcript is from Lisa Raehsler, where she talks about PPC for Ecommerce. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out what you missed!

If you’re more of a straight to the point kind of person and want access to our full 339 page transcript guide, all you need to do is sign up for our Hero Conf Alerts and you will get a link to download in our next newsletter!


Moderator: How’s everybody doing today? You guys enjoying your time so far? Good, good. We’re excited to have you out here for the first annual [Euro] Conference. So for today’s session here, we’re going to be diving into the exciting new world of PPC for e-commerce and we have a special guest with us today, Lisa Raehsler, who is the founder of Big Click Co. So without further ado, I’m going to let her go ahead and jump into the topic and let’s get a round of applause.

Lisa: Thank you. So one of the things I noticed over our lunch today is that there are a lot of very smart people here so I feel like this is really a room full of experts. So I’d like to share with you my point of view…

Get the Transcript »

Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.

The Hero Conf Difference

Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.