Our next Hero Conf 2012 Speaker transcript is from Lisa Raehsler, where she talks about PPC for Ecommerce. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out what you missed!

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Moderator: How’s everybody doing today? You guys enjoying your time so far? Good, good. We’re excited to have you out here for the first annual [Euro] Conference. So for today’s session here, we’re going to be diving into the exciting new world of PPC for e-commerce and we have a special guest with us today, Lisa Raehsler, who is the founder of Big Click Co. So without further ado, I’m going to let her go ahead and jump into the topic and let’s get a round of applause.

Lisa: Thank you. So one of the things I noticed over our lunch today is that there are a lot of very smart people here so I feel like this is really a room full of experts. So I’d like to share with you my point of view…

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