PPC Hero Video Blog #4: Demographic Targeting

Behavioral marketing and demographic targeting through PPC ads is slowly being considered an “invasion of privacy.” To combat this, Mozilla has launched a new feature that allows users to easily “Opt out” of advertising agencies having access to their browser history in order to better target ads to their preferences. This “Do not track” feature, as it has been named, has made it much easier for users to keep from being tracked. In the following video blog, we at PPC Hero interviewed a few people off the street in order to get their opinions on the matter of behavioral marketing, and had some pretty interesting answers.

Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.

The Hero Conf Difference

Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.