PPC Hero Video Blog #4: Demographic Targeting

Behavioral marketing and demographic targeting through PPC ads is slowly being considered an “invasion of privacy.” To combat this, Mozilla has launched a new feature that allows users to easily “Opt out” of advertising agencies having access to their browser history in order to better target ads to their preferences. This “Do not track” feature, as it has been named, has made it much easier for users to keep from being tracked. In the following video blog, we at PPC Hero interviewed a few people off the street in order to get their opinions on the matter of behavioral marketing, and had some pretty interesting answers.

Troubleshooting Lookup Functions in Excel

It’s easy to get discouraged from using Excel when we run into errors. This post guides you as you troubleshoot your Lookup functions so you don’t refrain from using them!

A Reminder About Work-Life Balance

Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.