PPC Hero's Guide to Multi-Channel Funnels for PPC Managers
December 14, 2011
Multi-Channel Funnels were launched earlier this year and, personally, I think it’s the most valuable tool Google has released since I started workingin PPC. Before multi-channel funnels, showing clients the true value of PPC advertising was nearly impossible. Now, MCF allows PPC managers to see all how all the pieces of online marketing channels work together to create a conversion. This tool is so valuable to all of us at PPC Hero that we’ve created a guide to how to use multi-channel funnels to get insights on your PPC accounts and improve overall performance.
You can access the guide from the link below, or find in anytime on our Guides tab at the top of the page.
Below is what you’ll get from the guide:
Chapter 1: Multi-Channel Funnels Basics
Chapter 2: The 5 Multi-Channel Reports
- Overview Report
- Assisted Conversions Report
- Top Conversion Paths Report
- Time Lag Report
- Path Length Report
Chapter 3: Channel Groupings
- Basic Channel Grouping
- Custom Channel Groupings
- 3 Steps to Creating a Custom Channel Grouping
Chapter 4: 5 PPC Questions To Answer Using MCF
Chapter 5: Improving PPC Performance With Multi-Channel Funnels
- Find Valuable Keywords
- Allocate Spend to Increase Conversions
- Assess Display Network Placements
As Google continues to update MCF features, we’ll update this guide as well to provide you the most current information.
Let us know how you’ve been using MCF for your PPC accounts below!
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