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Facebook, Lead Gen
Cross-platform strategy: Start with top-of-funnel targeting on LinkedIn and end with remarketing on Facebook for more qualified, cheaper leads for sales. Read More »
Lead Gen, Multi-Channel Funnels
Taking time to layout a year-long digital strategy for a B2B client paid off exceedingly well. See the process and break down of what we did by each platform. Read More »
Facebook, Multi-Channel Funnels
Conversions aren’t linear anymore. They’re complex, unique and ever-evolving. Get the full view of your customer journey with an Omnichannel Facebook strategy. Read More »
Audience Targeting, Multi-Channel Funnels
Given the steady growth of the IoT market, what can ecommerce brands do to take advantage? Let’s take a closer look at the possibilities. Read More »
Audience Targeting, Branding
To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and ROAS in the short term. Instead they should be equally aware of their brands position in the attention amongst their prospective... Read More »
Excel, Facebook
Facebook should be a part of every digital marketing strategy. Learn how to use Google Analytics to make a better, quantitative case for paid Facebook efforts. Read More »
Bid/Budget Management, How To
Day-of-week budgeting helps to optimize each dollar spent. Learn how non-PPC metrics can be used to build a budgeting strategy around the most valuable KPIs. Read More »
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