PPC News Roundup for 1/15/2010

The lives of Yahoo PPC advertisers just got a little easier! Yahoo announced that they are launching a feature that lets you import campaign data from Google AdWords.

Here’s a great tutorial on what types of Google Analytics reports you can run to help better manage your PPC campaigns. There are lots of new features on Google Analytics, but it helps to get back to the basics and recognize how much valuable data you can find!

One of our favorite things to do is Test, Test, Test, and this post gives a great step-by-step process for creating and testing your ad copy to make your ads the best they can be.

Are you a newcomer to PPC? Or maybe you are trying to explain PPC to a newcomer?  Search Engine Land has a helpful post on The Five Most Frequently Asked Questions About Paid Search.

Content network advertisers are apparently being blocked from advertising. Why is this? Apparently Google has high hopes for the Nexus One and is using up quite a bit of space on the content network to push the phone. Isn’t the first rule of being Google, not being evil?

The structure of your PPC campaign is imperative to your success. Make sure you have all of your ducks in a row with these tips and tricks for creating order.

A Reminder About Work-Life Balance

Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.

Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.

The Hero Conf Difference

Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.