PPC News Roundup for 1/15/2010
January 15, 2010
The lives of Yahoo PPC advertisers just got a little easier! Yahoo announced that they are launching a feature that lets you import campaign data from Google AdWords.
Here’s a great tutorial on what types of Google Analytics reports you can run to help better manage your PPC campaigns. There are lots of new features on Google Analytics, but it helps to get back to the basics and recognize how much valuable data you can find!
One of our favorite things to do is Test, Test, Test, and this post gives a great step-by-step process for creating and testing your ad copy to make your ads the best they can be.
Are you a newcomer to PPC? Or maybe you are trying to explain PPC to a newcomer? Search Engine Land has a helpful post on The Five Most Frequently Asked Questions About Paid Search.
Content network advertisers are apparently being blocked from advertising. Why is this? Apparently Google has high hopes for the Nexus One and is using up quite a bit of space on the content network to push the phone. Isn’t the first rule of being Google, not being evil?
The structure of your PPC campaign is imperative to your success. Make sure you have all of your ducks in a row with these tips and tricks for creating order.
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How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.
Spotify Advertising: The Why and How
This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.
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5 Facebook Ad Settings to Audit In Your Account
5 Easy settings to audit in your Facebook Ads account to improve performance and understand website traffic.
Analyzing the AdWords Distance Report
The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.
How to Master Attribution for Easy Budget Planning
In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.