PPC News Roundup for 1/29/2010
January 29, 2010
Are you managing a business-to-business PPC client? Search Engine Land has a post this week on 6 common mistakes in B2B PPC advertising. Some of the mistakes listed include: using too many industry acronyms (not everyone knows what you’re talking about), not bidding on branding terms, and thinking Google is king.
Users quickly judge your brand when they reach your PPC landing page. To get the most from your campaign, make sure you are meeting users’ expectations. Don’t use pages unrelated to your ad text and more importantly, make sure your page loads quickly. Steve Baldwin at MediaPost has put together a list of six landing page errors and tips on how to avoid them.
You’ve worked hard to create well thought out PPC campaigns with tightly themed keywords and killer ad copy, but without an effective landing page you run the risk of your hard work going to waste. To help make sure that doesn’t happen, check out this recent post on Effective PPC Landing Pages, and get some great resources for creating better pages.
If you’re looking to start up an Adwords account for the entertainment or health field you best put forth a decent budget. ClickZ.com recently announced that these two verticals have the highest cost-per-lead in the industry.
Brad Geddes has a YouTube video post on the recent upgrades at Yahoo! Search marketing. Check it out!
You can gain some great insights by looking at the total conversion time for a keyword in a campaign. Search Engine Land’s Siddharth Shah discusses how to use conversion time information to better target customers and optimize your campaigns.
So as George Santayana says “Those who cannot remember the past are condemned to repeat it” this is absolutely true with Google Adwords. If you don’t already know how to use the Change History report in Adwords or would like to learn a little more… click on through and check out these excellent change history tips.
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