You just got assigned to manage a PPC account, now what? Josh Dreller provides great suggestions on how to approach the research process when you’re building your PPC accounts. This is a good read even if you’re a PPC veteran looking to expand your accounts.
Though this may leave you with more questions than answers it’s worth a mention. Apple announced this week that they will be launching a mobile advertising platform. What fun!? It will be interesting to give this a shot.
There are a lot of great tools out there for keyword research but don’t forget to use the obvious – Google search results! Search Engine Land has put together 3 ways to use Google’s Search Results to broaden your keyword list.
One of the first places we turn to for keyword research is Google’s keyword research tool, but as Search Engine Land points out this week, there are other Google tools that are just as handy. The post, 3 Ways to Use Google’s Search Results for Keyword Research, covers the Google Suggest and Related Searches components of Google’s results page.