Seven insights hiding in Google’s new Christmas shopping research
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.
You just got assigned to manage a PPC account, now what? Josh Dreller provides great suggestions on how to approach the research process when you’re building your PPC accounts. This is a good read even if you’re a PPC veteran looking to expand your accounts.
Though this may leave you with more questions than answers it’s worth a mention. Apple announced this week that they will be launching a mobile advertising platform. What fun!? It will be interesting to give this a shot.
There are a lot of great tools out there for keyword research but don’t forget to use the obvious – Google search results! Search Engine Land has put together 3 ways to use Google’s Search Results to broaden your keyword list.
One of the first places we turn to for keyword research is Google’s keyword research tool, but as Search Engine Land points out this week, there are other Google tools that are just as handy. The post, 3 Ways to Use Google’s Search Results for Keyword Research, covers the Google Suggest and Related Searches components of Google’s results page.
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Google's First Page Bid Estimates can't be trusted. Adjust your bid strategy based on average position and not using this metric.
Organization is key to success in the PPC industry. Here is a guide to organizing your space, time, resources, and workload for efficient PPC management.
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Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.
Facebook highlights the advertising principles that guide their decision making in response to recent events.