PPC News Roundup for 4/9/2010
April 9, 2010
You just got assigned to manage a PPC account, now what? Josh Dreller provides great suggestions on how to approach the research process when you’re building your PPC accounts. This is a good read even if you’re a PPC veteran looking to expand your accounts.
Though this may leave you with more questions than answers it’s worth a mention. Apple announced this week that they will be launching a mobile advertising platform. What fun!? It will be interesting to give this a shot.
There are a lot of great tools out there for keyword research but don’t forget to use the obvious – Google search results! Search Engine Land has put together 3 ways to use Google’s Search Results to broaden your keyword list.
One of the first places we turn to for keyword research is Google’s keyword research tool, but as Search Engine Land points out this week, there are other Google tools that are just as handy. The post, 3 Ways to Use Google’s Search Results for Keyword Research, covers the Google Suggest and Related Searches components of Google’s results page.
Browse By Category
A Buyer Persona Based Approach to Mapping Your Customer Journey
Explore how a persona-based approach is used to enhance customer experience, improve targeting accuracy, and harness behavioral analytics to their business objectives.
The Rise of The No-Click Search Results
Searching for answers and data has never been easier thanks to the help of search engines. Here we’ll discuss the effect that no-click cost is having on ppc, including the growing popularity of voice search.
Becoming Allies With The Sales Team: A Lead Gen Solution
Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.