PPC News Roundup for August 20, 2010

By Rob Boyd | @Hanapin

If you’ve ever needed help targeting websites for your Display Network campaigns the Google DoubeClick Ad Planner can help target your key demographics. A new feature of this tool is the ability to export your findings directly to AdWords; making creating your newly focused campaigns easier than ever. The Google Agency Ad Solutions Blog provides a great video tutorial on how to do so.

PPCBlog has a really great article on how traditional high-level marketing skills apply to PPC. Lets face it, so many of us web marketers don’t have a traditional marketing background and/or no traditional marketing training. The PPC market is competitive. Use these skills to your advantage.

Wpromoter’s Jamie Lane blogged about a great case study, in which Lumaneers diversified their traffic and boosted conversions. They did this through a combination of SEO and PPC strategies. Their original problem areas are something I think is pretty common and their solution is something we can all apply to our strategy. See what you can takeaway from this great article.

The Latest PPC Updates to Catapult Campaigns in 2019

In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019.

Top Tips for Building Your Digital Marketing Team

While hiring is only one part of building your team, hiring the right candidates to add to your team is a vital step in building a high performing team. Molly Nagy, Senior HR Coordinator, talks about her experience working with hiring managers within and outside...


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