PPC News Roundup for August 20, 2010

If you’ve ever needed help targeting websites for your Display Network campaigns the Google DoubeClick Ad Planner can help target your key demographics. A new feature of this tool is the ability to export your findings directly to AdWords; making creating your newly focused campaigns easier than ever. The Google Agency Ad Solutions Blog provides a great video tutorial on how to do so.

PPCBlog has a really great article on how traditional high-level marketing skills apply to PPC. Lets face it, so many of us web marketers don’t have a traditional marketing background and/or no traditional marketing training. The PPC market is competitive. Use these skills to your advantage.

Wpromoter’s Jamie Lane blogged about a great case study, in which Lumaneers diversified their traffic and boosted conversions. They did this through a combination of SEO and PPC strategies. Their original problem areas are something I think is pretty common and their solution is something we can all apply to our strategy. See what you can takeaway from this great article.

Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.

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