PPC News Roundup for August 20, 2010

If you’ve ever needed help targeting websites for your Display Network campaigns the Google DoubeClick Ad Planner can help target your key demographics. A new feature of this tool is the ability to export your findings directly to AdWords; making creating your newly focused campaigns easier than ever. The Google Agency Ad Solutions Blog provides a great video tutorial on how to do so.

PPCBlog has a really great article on how traditional high-level marketing skills apply to PPC. Lets face it, so many of us web marketers don’t have a traditional marketing background and/or no traditional marketing training. The PPC market is competitive. Use these skills to your advantage.

Wpromoter’s Jamie Lane blogged about a great case study, in which Lumaneers diversified their traffic and boosted conversions. They did this through a combination of SEO and PPC strategies. Their original problem areas are something I think is pretty common and their solution is something we can all apply to our strategy. See what you can takeaway from this great article.

The Rise of The No-Click Search Results

Searching for answers and data has never been easier thanks to the help of search engines. Here we’ll discuss the effect that no-click cost is having on ppc, including the growing popularity of voice search.

How to Drive Calls that Actually Convert

Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.