PPC News Roundup for January 16, 2009
Happy Friday everyone! We’re having a heat wave here in Indiana, with the temps supposed to get up to 14 degrees today. I call it a heat wave based on the sub-zero temperatures we encountered yesterdays. Grab your cup of hot coffee and enjoy this week’s blog roundup.
- I definitely take AdWords functionality for granted when compared to Yahoo!, or even worse, AdCenter. AdCenter always seems to be behind in the times, but at least now, you can finally pick custom date ranges for your accounts. About time don’t you think?
- What can you do to monitor offline orders that stem from your PPC efforts? Ryan Gibson over at the Rimm-Kaufman blog offers up some advice to discover untracked PPC sales.
- Apparently, Google doesn’t like it when you load in different match types of a keyword into your ad group, such as shoes, “shoes”, and [shoes]. Search Engine Roundtable has the scoop.
- More economic doom and gloom to brighten your day – Online display ad pricing dropped for the fourth quarter of 2008. You can find more information here, courtesy of Search Engine Watch.
- Here’s a good example of how not to set up a landing page. It is cluttered and definitely doesn’t funnel the user to a specific feature of the page. Tisk tisk, Insight Business!
- AdWords Editor is pretty great, for the most part. David Rodnitzky at Blogation uncovered an issue with custom targeting with Editor. Definitely worth a look if you have custom geo-targeting in any of your campaigns.
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