PPC News Roundup for January 16, 2009

Happy Friday everyone! We’re having a heat wave here in Indiana, with the temps supposed to get up to 14 degrees today. I call it a heat wave based on the sub-zero temperatures we encountered yesterdays. Grab your cup of hot coffee and enjoy this week’s blog roundup.

  • More economic doom and gloom to brighten your day – Online display ad pricing dropped for the fourth quarter of 2008. You can find more information here, courtesy of Search Engine Watch.
  • AdWords Editor is pretty great, for the most part. David Rodnitzky at Blogation uncovered an issue with custom targeting with Editor. Definitely worth a look if you have custom geo-targeting in any of your campaigns.

A Reminder About Work-Life Balance

Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.

Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.

The Hero Conf Difference

Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.