PPC News Roundup for January 16, 2009

Happy Friday everyone! We’re having a heat wave here in Indiana, with the temps supposed to get up to 14 degrees today. I call it a heat wave based on the sub-zero temperatures we encountered yesterdays. Grab your cup of hot coffee and enjoy this week’s blog roundup.

  • More economic doom and gloom to brighten your day – Online display ad pricing dropped for the fourth quarter of 2008. You can find more information here, courtesy of Search Engine Watch.
  • AdWords Editor is pretty great, for the most part. David Rodnitzky at Blogation uncovered an issue with custom targeting with Editor. Definitely worth a look if you have custom geo-targeting in any of your campaigns.

How to Drive Calls that Actually Convert

Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.