PPC News Roundup for January 16, 2009

Happy Friday everyone! We’re having a heat wave here in Indiana, with the temps supposed to get up to 14 degrees today. I call it a heat wave based on the sub-zero temperatures we encountered yesterdays. Grab your cup of hot coffee and enjoy this week’s blog roundup.

  • More economic doom and gloom to brighten your day – Online display ad pricing dropped for the fourth quarter of 2008. You can find more information here, courtesy of Search Engine Watch.
  • AdWords Editor is pretty great, for the most part. David Rodnitzky at Blogation uncovered an issue with custom targeting with Editor. Definitely worth a look if you have custom geo-targeting in any of your campaigns.

Troubleshooting Lookup Functions in Excel

It’s easy to get discouraged from using Excel when we run into errors. This post guides you as you troubleshoot your Lookup functions so you don’t refrain from using them!

A Reminder About Work-Life Balance

Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.