PPC News Roundup for June 13, 2007

  • Microsoft is making strides with adLab. They already launched a handful of useful tools, and looks like they’ve got more complex tools in store for the future.
  • While everyone else is touting the growth of paid search advertising, ClickZ is reporting the steady downfall of ROI (43% under last year!). Grokdotcom argues that it’s time marketers avoided paid search and concentrated on organic strategies. However, for all the reasons listed in that post, I could find ways to apply them to improving paid search ROI as well.
  • This is an example of how the new Ask UI yields greater user satisfaction.

What is 3rd Party Data and How Do You Use it?

Data is everywhere in online advertising. 3rd party data is an extremely useful way of getting your message in front of the right prospects. But what is 3rd party data and how do i use it.

Time for an Honest Discussion about RSA's

Join Hanapin’s Matt Umbro and Directive Consulting’s Garrett Mehrguth as they engage in an honest discussion about responsive search ads, walking through all the pros and cons and advice around using the new ad type in your campaigns.