- Often the EXACT OPPOSITE of what you predict will occur, says Offermatica.com on Landing Page Best Practices.
- Free commercial ad server for publishers, what? A clickz.com post mentioned that Exponential announced today a free commercial ad server for publishers, claiming the solution offers functions normally reserved for powerful and costly “industrial strength” platforms. It’s called Expo9.
- User reviews are a sure-fire way to increase sales. P.J. Fusco over at Clickz sheds some light on how generate more reviews, as well as manage them.
- A great post on SEOmoz.com talks about
An Alternative Perspective on How User Data Impacts Google’s Rankings
- This is a post about how interactive tools can increase conversion, but only if they are utilized by consumers.
- Without so much as a peep, Google launched their IP blocking tool. This post details how to use the tool function and list out possible pitfalls.
December 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google and Microsoft.