PPC News Roundup for March 23, 2007

The case for testing Target ROAS bidding for AdWords shopping campaigns, plus tips on how to successfully set up such a test.

Mobile search drives billions of calls to business each year, and calls convert at a higher rate than digital leads. When properly optimized, calls can have a transformational impact on your bottom line. Join this webinar to learn tactical tips and smart strategies to boost...

Buying in-store is still a big deal for shoppers, and Google has announced a few new tools to let physical retailers target those shoppers heading in stores.

Explore a method for projecting performance that makes it easier to provide solid budget increase recommendations and also alleviates some stress.

In this article we will set up for the AdWords add-on for Google Sheets. By the end you'll set up your own reports and automate the data gathering portion of your workflow.

Why your Facebook ad is disapproved and what you can do to fix it and avoid future problems.