PPC News Roundup for May 4, 2007

  • In yet another rally cry against a-typical landing pages, this post praises the use of more conversion paths.
  • Excellent posts by some former Google employees on tracking conversion rates (hint: it’s harder than you think) and on getting the right data feed for your shopping search engines.
  • Cassie Carson from Insuremeblog.com talks about a potential new tool for finding out where your ads are being placed on the content network.
  • Thoughts on strategies to encourage clients to utilize keyword research to include on their site.

Troubleshooting Lookup Functions in Excel

It’s easy to get discouraged from using Excel when we run into errors. This post guides you as you troubleshoot your Lookup functions so you don’t refrain from using them!

A Reminder About Work-Life Balance

Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.