PPC News Roundup for May 4, 2007

  • In yet another rally cry against a-typical landing pages, this post praises the use of more conversion paths.
  • Excellent posts by some former Google employees on tracking conversion rates (hint: it’s harder than you think) and on getting the right data feed for your shopping search engines.
  • Cassie Carson from Insuremeblog.com talks about a potential new tool for finding out where your ads are being placed on the content network.
  • Thoughts on strategies to encourage clients to utilize keyword research to include on their site.

How to Drive Calls that Actually Convert

Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.