PPC News Roundup for October 3, 2007

  • Ross Dunn from Search Engine Guide gives tips on how to perform PPC keyword research before entering them into the Google platform. Categories he goes into are broad versus long-tail keywords, geo-targeting, initial phrases and keyword tools.
  • The push to provide the best user experience possible continues as MSN AdCenter announces an update to their quality-based ranking system. There isn’t anything too shocking in this post as the tried-and-true approach to quality score management still rings true: be relevant to a user’s query, back up any promises made in your ad text, and have an easily navigable site.
  • It’s important to know all of the PPC business models so that you can decide which is right for you and your business. Gordon Choi has done a good job of explaining the options available to you as a PPC advertiser. These various models apply only to AdWords.
  • This post on persuasive ad copy reminds us to “understand how your customers think” when writing ads that will influence users to click! Other points to ponder: include a call to action, state a benefit/fill a need, and convey a sense of urgency.

Troubleshooting Lookup Functions in Excel

It’s easy to get discouraged from using Excel when we run into errors. This post guides you as you troubleshoot your Lookup functions so you don’t refrain from using them!

A Reminder About Work-Life Balance

Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.