PPC News Roundup for September 24, 2010 Plus - Twitter Promo!
October 1, 2010
To kick things off this week, I’d like to mention a promo we are running through our Twitter account (@ppchero – and yes, I did just promote a promotion). If you’d like to have your blog post included in our weekly roundup, shoot us a link through Twitter, explain you’d like to be considered, and you’ll have that opportunity. While we can’t guarantee we’ll run every submission (we’re looking for something relevant, compelling, accurate), if it’s good stuff, it’ll make the cut (space providing). This week we have submissions from our friends Shawn Livengood and Kristina Allen so read on and check out their posts!
To innovate or iterate? That really is the question. Iterating often appeals to us as the easiest or even safest choice for landing page testing, but Kristina Allen, with Post Click Marketing Blog, says we’re selling ourselves short if we don’t experiment with innovation. Allen gives a great comparison of the differences between these two testing options (with a chart even!) and she proves that contrasting innovation to iteration is like comparing apples to oranges.
Shawn, from PPC Without Pity, wrote his first installment on using the Google Keyword Tool. Good timing too as the new tool is finally out of Beta (this makes me sad as I like the old tool). Shawn covers the basics in this first installment while providing some key insights into what keywords are and how the Google Tool helps us choose them wisely. Google’s products are generally user friendly and the keyword tool is no different. This post helps us understand the results that Google is providing. Keep an eye out for part 2.
If you are like me you might have become frustrated once or twice while managing campaigns in Microsoft adCenter. Well Microsoft has been listening to what users have to say and designed the adCenter Fall 2010 Upgrade around our needs. Tina Keller outlines on the adCenter blog some of the most frequent user requests and the changes Microsoft has made in response. Most of these new features are aimed at giving us more control over campaign management as well as deeper business insight to maximize accounts. These features are available now and upgrades to the Desktop will be rolling out soon.
With the transition to Adcenter, many around the PPC world were wondering if MSN would add the popular filtering feature that allows advertisers to filter their search traffic to keep only the results from the core Yahoo and Bing interface. According to PPCBlog.com, this feature has been included. We here at PPC Hero are on to the trending topics like a 1920’s reporter. Be impressed, and also rest assured that Bing and Yahoo are trying to make this merger as simple as possible for advertisers.
October is here, and it looks to be an interesting month for PPC as Yahoo! and MSN start their transition to adCenter. If you’re anything like us at Hanapin, you’ve been preparing for a while now too. As the Yahoo! Search Marketing Blog team points out, Yahoo! network distribution settings won’t automatically change during the transition, but you’ll be able to make those changes in adCenter with the help of this detailed article on the Yahoo! Search Marketing Blog.
Sometimes it’s tempting to let our keywords run away with us. However, as Brad Geddes of BGTheory reminds us, ad groups are called ad groups for a reason. Writing ads focused on very specific services/products and then basing your keywords on this will help your ad appear more relevant to searchers, and so increase your CTR and conversions. From there, Google will smile down on your keywords by raising your Quality Score, and your ad will continue to do better. The downside? Getting to this happy place takes a bit of work. Geddes advises us to work backwards by writing ads first and then going through the keywords lists to clean up any participants that aren’t exact. It’s time-consuming, but well worth it!
Browse By Category
The Rise of The No-Click Search Results
Searching for answers and data has never been easier thanks to the help of search engines. Here we’ll discuss the effect that no-click cost is having on ppc, including the growing popularity of voice search.
Becoming Allies With The Sales Team: A Lead Gen Solution
Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!
The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.
Spotify Advertising: The Why and How
This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.