At some point during your time in PPC, you’ll probably have to participate in an account transition, whether that is you handing over an account to someone else or vice versa. It can be an unsettling time as you want to make sure that goals stay on target, the account stays healthy, communication stays open, and overall, the transition is a smooth one. What questions should you ask before handing over the account?
Hanapin Marketing Account Managers are no strangers to account transitions. In the recording, Hanapin’s President, Jeff Allen, and Senior Digital Advisor, Kayla Kurtz, discuss different questions you should be asking during this time and why they are important.
You’ll get expert-level PPC tips like:
- 10 important questions to ask before the account transition
- The types of answers you should be looking for when asking the questions
- Why it is important to ask these type of specific questions
Here is the webinar recording:
And here is the slide presentation: