Responsive Search Ads: Why We Love/Hate Them
We all know that responsive search ads (RSAs) are the hot new ad type, but how will they fit into the grand scheme of digital advertising? What is the best course of action to implement them in your existing paid search strategies? We’ve observed some mixed reviews about the new ad type – have you found success with them?
We’ve seen both sides of the coin. There are definitely some upsides and some downsides to the new ad type. What have you seen? Do you feel passionately one way or the other?
Join Hanapin’s Matt Umbro and Directive Consulting’s Garrett Mehrguth as they engage in an honest discussion about responsive search ads, walking through all the pros and cons and advice around using the new ad type in your campaigns.
- How RSAs work and how they can impact you
- The pros and cons to the ad type and how to test them
- A comparison between RSAs and other ad formats
Browse By Category
Top Tips for Building Your Digital Marketing Team
While hiring is only one part of building your team, hiring the right candidates to add to your team is a vital step in building a high performing team. Molly Nagy, Senior HR Coordinator, talks about her experience working with hiring managers within and outside...
Get To Know Your Customer Better with Detailed Demographics
Google has added greater ability to see who is searching for your products. Learn about some of the benefits of adding these new lists.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
PPC Testing: Your Key to Innovation
Being an account manager means that you are constantly walking the balance between what is ideal and what is possible.
Keeping Up in the Digital World
Tips to help focus your day and tackle the demands of the fast paced digital marketing work space.
Become A PPC Sleuth - Fun Ways To Gain Competitor Insights
Explore ways to gain PPC insights as to where your competitors are and aren't advertising to remain competitive across multiple channels.
Load More »