Responsive Search Ads: Why We Love/Hate Them
We all know that responsive search ads (RSAs) are the hot new ad type, but how will they fit into the grand scheme of digital advertising? What is the best course of action to implement them in your existing paid search strategies? We’ve observed some mixed reviews about the new ad type – have you found success with them?
We’ve seen both sides of the coin. There are definitely some upsides and some downsides to the new ad type. What have you seen? Do you feel passionately one way or the other?
Join Hanapin’s Matt Umbro and Directive Consulting’s Garrett Mehrguth as they engage in an honest discussion about responsive search ads, walking through all the pros and cons and advice around using the new ad type in your campaigns.
- How RSAs work and how they can impact you
- The pros and cons to the ad type and how to test them
- A comparison between RSAs and other ad formats
Browse By Category
How We Gained $21,000 More in Revenue by Changing One Color
Testing button color, or the color of any element on your page can be extremely rewarding - if it is done correctly. See how you can turn a simple test into drastic results.
New Research! The State of PPC
This year's State of PPC annual report has arrived! Grab the download for the latest trends and benchmarks in the PPC industry.
Bing's New(ish) Automated Bidding Strategies
Bing continues to roll out automated strategies to extract more performance from your campaigns. Take a look at the two newest and how to best use them.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Google Quality Score – Should You Optimize for This Metric?
Pulling Quality Score reports in Google Ads can benefit your account by providing a guiding light on where you can optimize with future tests.
I used the Budget Optimizer in Facebook for 30 Days, here's what happened.....
Explore insights from testing the Facebook campaign budget optimization tool for 30 days.
PPC Audiences: What Are They and How Does Google Determine Them?
Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences.
Load More »