It’s easy to get overwhelmed by the volume and reports available to you, but analytics data is the most powerful weapon you have when optimizing your PPC campaigns for maximum effectiveness. Without solid, predictive data, you could waste thousands of dollars learning things the hard way. That’s why we’ve put together this toolkit, jam-packed full of useful tools and resources to get you well on your way to learning how to extract high value data that helps you make the best decisions for your account.
Presented by SEMrush and Hanapin Marketing, The Complete PPC Analytics Toolkit includes THREE excel spreadsheets to help you organize your data for more efficient uploading and analyzing, THREE informative whitepapers, and TWO webinar recordings! It’s all the right stuff you need to optimize for a better PPC campaign.
This toolkit contains:
- Keyword Research Excel Spreadsheet
This handy spreadsheet accepts keywords from any source and cleverly preps the data for easy upload to Google AdWords
- PPC Daily Spend Excel Spreadsheet
Another handy spreadsheet to help you keep a handle on your daily spend
- AdWords Competitive Landscape Analysis Excel Spreadsheet
Use this spreadsheet to compare keywords and traffic cost against your own domain
- Whitepaper on Competitive Intelligence
Learn how to beat the odds in AdWords with competitive intelligence
- Whitepaper on the Admin Settings in Google Analytics
Get all you need to know on the admin settings in Google Analytics in this new guide
- Whitepaper on using Google Analytics for CRO
5 Ways to use Google Analytics for CRO we bet you haven’t thought of
- Webinar recording on tactics to spy on your PPC competition
SEMrush and Hanapin Marketing experts discuss cutting edge tactics to spy on your PPC competition
- Webinar recording on PPC Analytics
This webinar discusses nine things you should definitely know about PPC analytics
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The PPC Newsflash: Take Advantage of the New Google Text Ad Changes
In this podcast, Hanapin experts Matt Umbro and Jeff Allen discuss the new Google Ads update, how it will affect the PPC industry, and give you ways you can take advantage of this extra ad space.
LinkedIn Ads: How Videos are Performing
LinkedIn’s release of video ads gives advertisers an opportunity to test the informational power of video in a B2B focused environment.
Amazon Updates Seller Central & AMS Campaign Manager Features
Amazon is back at it again with more updates to the campaign manager on both the Seller Central advertising platform and Vendor Central AMS platform.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The PPC Newsflash: Exclude Your Ads from Mobile Apps in the GDN
When we heard the news about the targeting changes, our analysts got to work...and we have a solution!
The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
Learn how to employ a non-branded campaign strategy that will increase traffic, capture new customers, and beat the competition.
Is AI the Secret to Google Ads Success?
Stay in the running with your competitors on Google Ads, but don't stop there! Conquer them!
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