PPC management can be very time consuming and tedious. Sure, there are fun parts where you get to be a creative problem solver, but there are other things that feel mundane. Luckily for you, there are ways to save time for tasks you do yourself, and certain tasks that you outsource to others – whether that is someone else in your organization or an agency that you hire.
Whether you work at an agency or in house at a company, reporting is going to be a part of your PPC life. Reporting is where you can show the impact of PPC, not only to your team, but to anyone else in your company, as well as all of your hard work. That being said, you want to be able to spend the majority of your time doing actual PPC work, and not reporting.
Tasks You Do Yourself
Schedule Reporting from AdWords – You undoubtedly have regular reports to send, whether they are weekly or monthly. If those reports include data from AdWords, go ahead and schedule it to automatically email to you.
Outsource To Others
For reporting, simply having someone assigned to pull the report weekly is a huge help. Be sure to take some time to explain what exactly you need and what the report should look like before this person takes over reporting.
Outsource To Agency
Agencies usually have agreements with bid management and reporting platforms, such as Acquisio or Marin. Not only will an agency already have a relationship with the particular company, but they will also have the experience to get the most out of the platform.