Save Time On Tactical PPC Work
March 16, 2015
After you do all of the hard work analyzing your account, you’re going to need to implement some changes. Whether it’s bid changes, new campaigns, or pausing keywords; getting into your account and optimizing can be a time suck.
Tasks To Do Yourself
Excel Templates – Excel is a huge part of our day-to-day tasks when it comes to PPC, so you might as well accept it and become best friends. We’ve written more than one article about Excel tips and tricks. Pivot tables, conditional formatting, and other simple functions are worth your while to become familiar with.
Automated Bid Rules – If you find yourself making the same bid adjustments week after week, using the same criteria, this option might be for you.
Automated Pause Rules – If you want to automatically pause keywords over a certain CPL (using the CPL Matrix) go ahead and set a rule to automatically pause them.
Outsource To Others
Task Request Form – If you have any sort of production support team, implementation is a great task to hand off. To make this easier, create a task request form that includes key information about the account and the task that needs to be done. Also, be sure to include deadlines. Here’s an example of a request form that we use internally at Hanapin.
Outsource To An Agency
Retainers – Sometimes, your paid search team just isn’t big enough to make the necessary implementations and optimizations to your PPC accounts as needed. If you don’t necessarily want full management, a retainer might be a good option for you.
Browse By Category
The Advertising Principles That Guide Facebook's Decisions
Facebook highlights the advertising principles that guide their decision making in response to recent events.
Smart Ways to Get More Marketing Budget and Better Tools
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The Hero Conf Difference
Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.
Improve Your Facebook Ads With Creative Hub and Split Testing
With the updates to Creative Hub and the Split Test feature, one can now institute a basic ad creation and testing process directly within Facebook.
Work Habits & Resources for the Stressed-Out PPC Manager
Feeling a bit stressed this holiday season? Get tips and resources that will help you become more efficient and alleviate stress!