Save Time On Tactical PPC Work
March 16, 2015
After you do all of the hard work analyzing your account, you’re going to need to implement some changes. Whether it’s bid changes, new campaigns, or pausing keywords; getting into your account and optimizing can be a time suck.
Tasks To Do Yourself
Excel Templates – Excel is a huge part of our day-to-day tasks when it comes to PPC, so you might as well accept it and become best friends. We’ve written more than one article about Excel tips and tricks. Pivot tables, conditional formatting, and other simple functions are worth your while to become familiar with.
Automated Bid Rules – If you find yourself making the same bid adjustments week after week, using the same criteria, this option might be for you.
Automated Pause Rules – If you want to automatically pause keywords over a certain CPL (using the CPL Matrix) go ahead and set a rule to automatically pause them.
Outsource To Others
Task Request Form – If you have any sort of production support team, implementation is a great task to hand off. To make this easier, create a task request form that includes key information about the account and the task that needs to be done. Also, be sure to include deadlines. Here’s an example of a request form that we use internally at Hanapin.
Outsource To An Agency
Retainers – Sometimes, your paid search team just isn’t big enough to make the necessary implementations and optimizations to your PPC accounts as needed. If you don’t necessarily want full management, a retainer might be a good option for you.
Browse By Category
A Buyer Persona Based Approach to Mapping Your Customer Journey
Explore how a persona-based approach is used to enhance customer experience, improve targeting accuracy, and harness behavioral analytics to their business objectives.
The Rise of The No-Click Search Results
Searching for answers and data has never been easier thanks to the help of search engines. Here we’ll discuss the effect that no-click cost is having on ppc, including the growing popularity of voice search.
Becoming Allies With The Sales Team: A Lead Gen Solution
Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.