This week we are discussing a myriad tactics to enhance your local geo-targeted PPC efforts. One of the core strategies you can employ to be found in your neighborhood to appear on Google Maps. If your business is geared toward a local audience, you need to gain as much exposure on Google Maps as possible! List Your Business in Google Maps First, let's step outside the realm … [Read more...] about X Marks the Spot! How to Get Listed In Google Local Map Ads
Search Results for: Google Ads
What Makes Google Adwords Tick? 2 More Quality Score Formulas You Need to Know: Keyword Targeted Content Ads and Placement Targeted Ads
Welcome to day 2 of our up close and personal examination of Google's Quality Score. Yesterday I wrote on the two fundamental formulas used to calculate Quality Score for Minimum Bids and Ad Position. However, those 2 formulas don't give you the whole AdWords picture, and certainly won't help you if you advertise on the Content Network! So, buckle up tight and get ready to … [Read more...] about What Makes Google Adwords Tick? 2 More Quality Score Formulas You Need to Know: Keyword Targeted Content Ads and Placement Targeted Ads
Yet Another Reason Why Your Ads Aren’t Showing in Google
Last week I wrote about a common problem that new advertisers have when opening a new Google Adwords account. For this client, the gist of the problem is their ads aren't showing because they've set their keyword bids too high for their daily budget. The error they were getting said that they had already reached or exceeded their campaign daily budget. Google sees this and … [Read more...] about Yet Another Reason Why Your Ads Aren’t Showing in Google
Don’t Let Your Google AdWords Ads Get Turned Off…
There are two different ways one can pay for clicks in AdWords when setting up an account. One is to pre-pay and the other is to post-pay. But which is better? Here are their definitions: Post-pay allows you to pay only after you accrue costs for advertising activity. If you pay by credit or debit card, your ads run almost immediately after you submit valid … [Read more...] about Don’t Let Your Google AdWords Ads Get Turned Off…
Are Your PPC Ads Disappearing in Google?
An interesting question/issue has been posted over at WebmasterWorld: On the 16th of May, I noticed that most of the websites that were in the first page rankings in Google USA, had been dropped to second and third page positions. Websites that have replaced them are mostly irrelevant listings from large corporate companies and over-bidded newbies. Is this a glitch in the … [Read more...] about Are Your PPC Ads Disappearing in Google?
Google Won’t Save You: The Growing Threat of AI Bot Traffic in Digital Advertising
As digital marketers gather insights, optimize campaigns, and analyze performance data, there’s a growing invisible threat undermining their efforts: AI-powered bot traffic. In an era where automation and artificial intelligence are being woven into every layer of marketing, the dark side of this innovation is catching many off guard. And Google isn’t going to save you. Meet … [Read more...] about Google Won’t Save You: The Growing Threat of AI Bot Traffic in Digital Advertising
Are Pinterest Ads Worth It?
Social media ad spend is projected to grow globally by ~50% by 2029, reaching over $345 billion. If you’re involved in social media advertising, whatever your area of focus, Meta and Instagram are likely the channels with which you most associate. Reasonably so. Combined, these two networks reach over three billion users. With the scale and domination of Meta and IG … [Read more...] about Are Pinterest Ads Worth It?
Cross-Platform Remarketing: Boost Your ROI with Google, Facebook, and Instagram targeting
Running ads is easy. Making them work? That’s the challenge. If you’re struggling with high ad costs and low conversions, you might be missing out on cross-platform remarketing. This strategy helps brands reconnect with potential customers across multiple platforms like Google Ads, Facebook, and Instagram to drive engagement and maximize ROI. In this guide, we’ll break down … [Read more...] about Cross-Platform Remarketing: Boost Your ROI with Google, Facebook, and Instagram targeting
You Have 1 Second to Grab Attention with Social Ads: How to Maximize That Moment
Digital advertising formats give your business one second - maybe two, if you're lucky – to capture a user's attention. This presents a significant challenge, particularly when targeting younger demographics known for their shorter attention spans. If an advertisement fails to visually engage within this short timeframe, it's often dismissed. Creating powerful promotional … [Read more...] about You Have 1 Second to Grab Attention with Social Ads: How to Maximize That Moment
How Can VPNs Help PPC Advertisers with Geo-Targeting & Localized Ads?
For PPC advertisers, geo-targeting and local ads are game-changers. They ensure your message lands in the right inbox at the right moment. But issues like IP inaccuracies, platform restrictions, and scant local search data can trip even the sharpest campaigns. Here is where Virtual Private Networks (VPNs) come into play. With VPNs, advertisers can navigate the web as if … [Read more...] about How Can VPNs Help PPC Advertisers with Geo-Targeting & Localized Ads?
The Power of Retargeting: How PPC Ads Can Re-Engage Potential Customers
Picture this: you visit an online store, browse a cool hoodie you love, but leave without buying it. Later, you’re scrolling on social media, and boom—there’s that same hoodie, practically calling your name! That’s retargeting in action. Retargeting is all about gently reminding people of what they’re interested in. It’s like waving at someone you know, saying, "Hey, … [Read more...] about The Power of Retargeting: How PPC Ads Can Re-Engage Potential Customers
AI-Powered Ad Copy: Writing Ads that Convert Without Losing the Human Touch
AI is redefining the landscape of Pay-Per-Click (PPC) advertising. According to Goldman Sachs, AI is expected to generate $200 billion in marketing value by 2025, making it one of the most transformative technologies in the industry. From automated bidding systems to dynamic keyword insertion, AI is optimizing every aspect of PPC advertising—including ad copy. AI-powered ad … [Read more...] about AI-Powered Ad Copy: Writing Ads that Convert Without Losing the Human Touch
