X Marks the Spot! How to Get Listed In Google Local Map Ads
May 7, 2009
This week we are discussing a myriad tactics to enhance your local geo-targeted PPC efforts. One of the core strategies you can employ to be found in your neighborhood to appear on Google Maps. If your business is geared toward a local audience, you need to gain as much exposure on Google Maps as possible!
List Your Business in Google Maps
First, let’s step outside the realm of PPC for a moment. Since more people are using search to find local goods and services, you need to have a robust business listing. Google recently the new Local Business Center which helps businesses expand their business listings. You should certainly take advantage of this service.
So, what’s the initial step to getting your business listed on Google Maps? All you have to is go to Google Maps and click, “Put Your Business on Google Maps.” As seen in this screen shot:
From here, you’ll need to create a Google Account (if you don’t have one). And you’ll receive a series of instructions on how to claim your business listing and how to make it more robust and noticeable in order to drive more traffic to your site and visitors to your business.
Google AdWords Local Business Ads
Getting your business listed in Google Maps is a very important part of advertising your local business. However, that listing doesn’t reach as many searchers and internet users as one might think. To broaden your advertising reach, Google created Local Business Ads. These ads are separate from your traditional campaign-level geo-targeting in AdWords. The clear distinction between the 2? Traditional geo-targeting doesn’t require that you have a street address in the area you’re targeting. Local Business Ads do – the whole point is to use PPC ads to drive customers to your physical location.
The reason we put listing your business in Google Maps together with Local Business Ads is an important one! In order to run Local Business Ads, you must first create a business listing on Google Maps. After that step, you can create your local ad within AdWords. The basic ad structure is identical to normal PPC ads, however, your street address can be added as a 5th line for increased relevancy.
Local Business Ads increase your advertising reach for getting customers to your physical location. That being said, where exactly are these ads displayed? Google displays Local Business Ads on Google Maps, Google Earth (pretty cool, huh?) and on the Google Network. When these ads are displayed on Google Maps, the user’s IP address isn’t considered – only the search query (which for Maps queries, includes a location). Anywhere else – i.e. the Google Network – the ads will be targeted via the user’s IP address.
So, using traditional geo-targeting is a must for anyone looking to advertise to a location specific audience. However, if you’re looking to drive foot-traffic to your brick and mortar business, taking the next step with a Google Maps listing and utilizing AdWords’ Local Business Ads is a must!
Browse By Category
Becoming Allies With The Sales Team: A Lead Gen Solution
Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!
The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.
Spotify Advertising: The Why and How
This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.
5 Facebook Ad Settings to Audit In Your Account
5 Easy settings to audit in your Facebook Ads account to improve performance and understand website traffic.