Whether you are an established brand or a newcomer to the PPC world, if you are in retail you know that competition to grab your potential customer exponentially increases during Q4. Furthermore, there is now more opportunity on mobile than ever before. Did you know that on mobile alone, conversion rate jumped 30% on Black Friday and 50% on Cyber Monday when compared to the … [Read more...] about Get Your Mobile PPC Ready For The Holiday Season
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Best Practices To Optimize Your Holiday Shopping Program In Real-Time [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, Best Practices To Optimize Your Holiday Shopping Program In Real-Time. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: [Webinar] Supercharge Holiday Sales With These Must-Have … [Read more...] about Best Practices To Optimize Your Holiday Shopping Program In Real-Time [Webinar Confirmation]
Best Practices To Optimize Your Holiday Shopping Program in Real-Time
More about this Webinar The holidays will be here before you know it, but optimizing your Google Shopping program is a skill that you can use year-round. What does that entail? Between creating a highly relevant shopping feed, optimizing your product content, and emphasizing the right products for your company, it can seem a bit overwhelming. How can you get your most valuable … [Read more...] about Best Practices To Optimize Your Holiday Shopping Program in Real-Time
Down The Rabbit Hole – Optimizing Programmatic Campaigns
Programmatic advertising has many definitions including, “automated media buying," “tech assisted buying,” and “ai driven media buying.” To many marketers, programmatic is the holy grail of ad buying. Technology that will find their perfect audience and optimize every part of their campaign. Sounds perfect, right? To a certain extent, this is true. Adtech as an industry is … [Read more...] about Down The Rabbit Hole – Optimizing Programmatic Campaigns
ETAs Ruined My Ad Tests (& How We Can Overcome This)
The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of us got screwed. That’s right, some of us have a bone to pick with these magnanimous platforms that, yes, provided us with a whole new set of messaging characters. And sure, … [Read more...] about ETAs Ruined My Ad Tests (& How We Can Overcome This)
4 World-Class Hero Conf London Keynotes
There are just 11 days remaining until PPC Heroes far and wide meet for London's Only All-PPC Event. From 24-26 October, nearly 300 of our closest friends will join us at etc.venues St Paul's for 40 brand new paid search sessions, 10 unique networking opportunities and 1 incredible experience. We'll also have 4 incredible keynote sessions from industry luminaries and major … [Read more...] about 4 World-Class Hero Conf London Keynotes
Dominate SEO and PPC Listings With These 5 Tactics [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, Dominate SEO and PPC Listings With These 5 Tactics. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Whitepaper: 3 Areas Where PPC Insights Can Help You Optimize Your Overall … [Read more...] about Dominate SEO and PPC Listings With These 5 Tactics [Webinar Confirmation]
Limited Time and Seats Remain for Hero Conf London
Hero Conf London is less than two week away, 24-26 October at etc.venues St Paul’s. That means there is still time to claim your discounted seat at London’s Only All-PPC Event, but not much. Join industry experts like Larry Kim, Daniel Gilbert, Tor Thompson and more for 40 incredible all-PPC sessions. Network with world-class brands like Bing, Google, and Adobe! Enjoy the … [Read more...] about Limited Time and Seats Remain for Hero Conf London
How To Leverage Micro-Moments To Drive Customers From Engagement To Conversion
The paid search industry has changed dramatically over the past 12 years. When I first began doing PPC full time back in 2004, the prime success metric was click thru rate. Conversion tracking was just beginning to roll out across AdWords and the Quality Score metric didn’t exist. The prevailing mentality of the time was immediacy. Customers ‘wanted it now.’ Advertisers … [Read more...] about How To Leverage Micro-Moments To Drive Customers From Engagement To Conversion
[New Webinar!] How To Stand Out In The News Feed With Social Video Marketing
A May 2016 study by Animoto found that over 70% of US marketers it polled planned to use social video ads in the coming 12 months, with Facebook leading the way among specific platforms, followed by Google’s YouTube and Facebook-owned Instagram. As your audience clearly grows more visually-oriented across social platforms, how are you peaking their interest? There are infinite … [Read more...] about [New Webinar!] How To Stand Out In The News Feed With Social Video Marketing
What’s New With Adwords Editor 11.6?
The latest version of AdWords Editor (11.6) has been released and has a big emphasis on mobile. Google reports that over half of traffic is now coming from smartphones and tablets. So, this new ‘mobile-focused’ version of AdWords Editor is just in time for the holiday season. Hopefully, you have already made the shift and ensured your website is mobile friendly in order to … [Read more...] about What’s New With Adwords Editor 11.6?
A Few Words On Thought Leadership In Digital Marketing
Editor's Note: Former Hanapin Marketing Account Manager, Kevin Klein, guest posts on the blog today with a response to an article we recently published. You can connect with Kevin on LinkedIn here. I’ve been friends with the peerless Managing Editor of this blog, Matt Umbro, for quite some time now. For the full tenure of our friendship, we’ve had perpendicular views on a … [Read more...] about A Few Words On Thought Leadership In Digital Marketing
