By now, you’ve probably heard of Gmail ads, or even tested them, as they’ve been around for several years. My early experiences with Gmail ads were a bit of a struggle, but as the product evolved there have definitely been some changes that have helped lead me to success with this ad unit. The biggest challenge with Gmail ads over traditional search is ensuring that you’re … [Read more...] about How To Make Gmail Ads More Effective – Tips And Strategies For Success
Search Results for: Google Ads
First Impressions Of The New Google AdWords Dashboard
I started working with a new client recently and was delighted to find that the interface automatically reverts to the new AdWords dashboard. My first reaction went something like this. But after scrolling around and pushing some buttons, I took the more philosophical approach. I am confident that the changes Google has made are for the better, and it's only my … [Read more...] about First Impressions Of The New Google AdWords Dashboard
How To Migrate To Google Tag Manager
Google Tag Manager (GTM) is a useful tool for organizing and maintaining your digital marketing tags. It provides a centralized platform for managing tags and events outside of the site's source code. It makes it a fantastic resource for marketers. It can help them implement tags on their own without relying on limited developer resources. Tags are vital for conversion tracking … [Read more...] about How To Migrate To Google Tag Manager
A Guide To Bing Ads Shopping Campaigns
With product ads continuing to see growth year-over-year, it’s vital that advertisers utilize Shopping campaigns now more than ever. Not only do they drive additional revenue but they boost a brand’s presence on the search results page. Last week, I had the privilege to speak on a webinar about Bing Shopping with Rachel Rogowin from Microsoft that can be found here. Today, I … [Read more...] about A Guide To Bing Ads Shopping Campaigns
Fight Click Fraud In Your Bing Ads Lead Gen Accounts
Click fraud can be a major hassle and a costly problem. Click fraud happens when an individual or bot repeatedly clicks on an ad to generate fraudulent charges. The major search platforms have protections in place to stop click fraud, but when those protections fail it can be hard to catch, especially in Bing. Luckily, there are a couple tactics that can be deployed to find … [Read more...] about Fight Click Fraud In Your Bing Ads Lead Gen Accounts
Google Shares (A Little More Of) The Reins On DSAs
There are mixed opinions when it comes to dynamic search campaigns. Some advertisers completely give Google the keys, while others won’t even let Google into the car. No matter what side of the spectrum you fall into, the most recent updates are worth noting. For one, the dynamic ads are going to begin transitioning into the expanded text ad structure. More importantly, Google … [Read more...] about Google Shares (A Little More Of) The Reins On DSAs
Your First Look At The Impact Of Google’s Exact Match Update
In the past few weeks, Google has released a few fun updates about how it will match and measure traffic in your AdWords accounts. Awhile back, we saw a transition to “exact matching” to close variants that included abbreviations, singular or plurals, and misspellings. With the new version, the exact match scandal boils down to two fundamental shifts. 1) Function … [Read more...] about Your First Look At The Impact Of Google’s Exact Match Update
Google’s Update To Close Variants: 3 Ways To Combat Even Less Exact Match
In the latest update of Google’s exact match variants rule, the engine is taking even more liberties as to what triggers an exact match keyword. Google states that words will only be added or varied if it does not change the meaning of the keyword. Now, obviously, whether the meaning changes or not, it does not fix the fact that exact match keywords as we know them are … [Read more...] about Google’s Update To Close Variants: 3 Ways To Combat Even Less Exact Match
Building An Automated PPC Spend Tracker In Google Sheets
With yesterday’s webinar on efficient data analysis through Google Sheets, as well as Tuesday’s post pitting Excel features in their very own March Madness tournament, this week on PPC Hero we’ve highlighted one of the most important pieces of the digital marketer’s toolbox: spreadsheets! Today, we’ll continue the trend by showcasing an application of Google Sheets, utilizing … [Read more...] about Building An Automated PPC Spend Tracker In Google Sheets
Work Smarter! Analyze Data More Efficiently with Google Sheets
You know Excel like the back of your hand, but have you SEEN how you can do PPC in Google Sheets? With this awesome tool, you can take your PPC efficiency and accuracy to the next level. Sit back, relax and Learn how your team can benefit from using Google Sheets with shareable reports, dashboards, and more. In this webinar recording, Hanapin Senior Account Analyst Rachael … [Read more...] about Work Smarter! Analyze Data More Efficiently with Google Sheets
Facebook Mid-Roll Ads Might Need A Re-Roll?
Facebook has begun to test mid-roll advertisements in select publisher’s videos in an effort to grow revenue from all the videos being posted to the site. As an advertiser, I want nothing more than to test out the new opportunity and would not hesitate to recommend the new ad format to any client that advertised on Facebook. However, as a Facebook user, I feel there is room for … [Read more...] about Facebook Mid-Roll Ads Might Need A Re-Roll?
How to Scale Facebook Ads with Automation
This post is part of the Hero Conf Los Angeles Speaker Blog Series. Sahil Jain will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. Facebook, and its extended network, provides incredible reach for marketers to find, engage with, and … [Read more...] about How to Scale Facebook Ads with Automation
