You know Excel like the back of your hand, but have you SEEN how you can do PPC in Google Sheets? With this awesome tool, you can take your PPC efficiency and accuracy to the next level. Sit back, relax and Learn how your team can benefit from using Google Sheets with shareable reports, dashboards, and more. In this webinar recording, Hanapin Senior Account Analyst Rachael … [Read more...] about Work Smarter! Analyze Data More Efficiently with Google Sheets
Search Results for: Google Ads
Facebook Mid-Roll Ads Might Need A Re-Roll?
Facebook has begun to test mid-roll advertisements in select publisher’s videos in an effort to grow revenue from all the videos being posted to the site. As an advertiser, I want nothing more than to test out the new opportunity and would not hesitate to recommend the new ad format to any client that advertised on Facebook. However, as a Facebook user, I feel there is room for … [Read more...] about Facebook Mid-Roll Ads Might Need A Re-Roll?
How to Scale Facebook Ads with Automation
This post is part of the Hero Conf Los Angeles Speaker Blog Series. Sahil Jain will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. Facebook, and its extended network, provides incredible reach for marketers to find, engage with, and … [Read more...] about How to Scale Facebook Ads with Automation
AdWords Text Ads Automatically Changing To Responsive Ads On GDN
If you are running standard text ads or Expanded Text Ads in AdWords Display campaigns, there is a possibility that these ads have been or will be automatically updated to responsive ads. While Google did not release an official announcement, the below alert is displayed on support page on text ads on the Display Network. Advertisers are not able to opt out of this … [Read more...] about AdWords Text Ads Automatically Changing To Responsive Ads On GDN
7 Optimizations You Need to Know for Apple Search Ads
Back in October, Apple emerged in a crowded market and has shown promising early results. Apple launched Search Ads as an “efficient and easy way to help people discover your app on the App Store for iPhone and iPad in the U.S. Adweek reported that Apple Search Ads are benchmarking at a $1.00 CPI with a 50% conversion rate and $0.50 cost per tap. Furthermore, Singular, a mobile … [Read more...] about 7 Optimizations You Need to Know for Apple Search Ads
Google To Let Advertisers Use Search Data For YouTube Ad Targeting
As the YouTube viewer increasingly shifts to mobile, Google is actively searching for ways to build solutions that will allow advertisers to reach customers across screens in more effective ways. Last month, Google finally announced that they would be allowing users to use search data for YouTube targeting. Up until now, advertisers have only been able to narrow targeting … [Read more...] about Google To Let Advertisers Use Search Data For YouTube Ad Targeting
2017: The Year You Launch Your Video Ads
I was reading an article recently about Generation Xers and how they consume content on YouTube and how to best engage with this coveted consumer cohort. The article noted that Gen Xers, who were born between mid-1960 and late 1970s, are predominantly using YouTube for trips down memory lane, for news content and for DIY videos. I am a Gen Xer and I agree with this theory, but … [Read more...] about 2017: The Year You Launch Your Video Ads
Google Data Studio: Revisited
Last year Google launched Data Studio in beta. We did a write up of our initial thoughts of the platform. While the idea behind it was good, there were some bugs that popped up here and there, especially when it came to adding data sources. You were also limited to only five reports with the free version. If you have more than a couple accounts to work with, this isn’t ideal. … [Read more...] about Google Data Studio: Revisited
How To Use AdWords Ads IF Functionality
IF statements in AdWords ads allow advertisers to customize expanded text ad copy based on qualifiers. This functionality sidesteps the need for a feed, allowing all variations to be set up directly inside the ads. As of now, the systems supports ad copy variations based on device and audience. Using these two factors, advertisers may alter messaging without the need to … [Read more...] about How To Use AdWords Ads IF Functionality
New Bing Ads Extension Scheduling Is Here And It Will Make Your Day
Bing Ads recently announced the release of ad extension scheduling. This means you can now control when your extensions are delivered. You’ll have the ability to reduce wasted clicks by scheduling ad extensions to display during the most ideal time for your business. Improve customer experience by catering to targeted customers helping to increase your click-through rate … [Read more...] about New Bing Ads Extension Scheduling Is Here And It Will Make Your Day
Expanding Your PPC Coverage Beyond Google And Bing
Here at Hanapin, we have clients in seemingly every vertical with budgets ranging from penny-pinching to limitless. Despite their many differences, nearly all of these accounts have one thing in common: Google AdWords is their most important network. For these accounts, Google receives the lion's share of budget and optimization resources. Beyond Google, however, Bing is … [Read more...] about Expanding Your PPC Coverage Beyond Google And Bing
Bing Ads Automated Imports: A Gift To Handle With Care
We as digital marketers work hard! Full-time PPC work is exactly that—a full-time commitment. Between outlining strategy, identifying expansion opportunities, defining audiences, adjusting bids and monitoring budgets and performance across various media, it can be hard to stay on top of every optimization in every platform for every client (whew! I’m out of breath just reading … [Read more...] about Bing Ads Automated Imports: A Gift To Handle With Care
