Years ago Google introduced a product that paired low-funnel high-intent sites with contextual keywords. This GDN product was retired, only to be re-released this year in the form of beta, DSK Campaigns. What is Google offering in this campaign type? DSK stands for Display Select Keywords, meaning you only target the most promising keywords and when you take the Content … [Read more...] about 60% Better CTR With Google DSK Campaigns And Other Real World Results
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Shared Budgets Now Available In Bing Ads
Recently, Bing Ads announced the global release of Shared Budgets. They have been busy the past few weeks as the platform has rolled out a number of initiatives including Expanded Text Ads and a more comprehensive campaign set up workflow that provides performance estimates along the way. Shared Budgets are just the newest edition so let’s jump in with a few details. How Do … [Read more...] about Shared Budgets Now Available In Bing Ads
Top 6 Ways To Get The Most Out Of Mobile With Bing Ads
Almost everything in digital marketing nowadays is mobile-first. Which means that as digital marketers, mobile strategies should be at the forefront of our minds. OK, your first response may be: “I put a TON of effort into my mobile on Google AdWords!” And that’s awesome. But as we have seen for a while, competition between Google and Bing is fierce. With all the new updates … [Read more...] about Top 6 Ways To Get The Most Out Of Mobile With Bing Ads
Using Business Data Feeds To Implement Marketing Psychology Principles in Your Ads
Even though ad customizers aren’t anything new, they are arguably underutilized. Personally, I’m a fan of them as well as other advertisers in the PPC world who won’t be named. I also am a big fan of utilizing marketing psychology principles into my ads to help implement user-focused strategies. Ad customizers make this tactic a lot easier. When creating a text ad for your … [Read more...] about Using Business Data Feeds To Implement Marketing Psychology Principles in Your Ads
Google Announces Ecommerce Partnerships For Shopping
Last year, Google introduced several new features to improve Shopping campaigns during the busy holiday season. These included RLSA for PLAs/Local Inventory ads and other Product Group and bidding features to ease advertisers’ Q4 qualms. This year, managing Shopping campaigns in AdWords will be even simpler with integration between the Google Merchant Center and three leading … [Read more...] about Google Announces Ecommerce Partnerships For Shopping
How Online Educators Should Be Using The Google Display Network
To use display to its full potential, you need to know your client’s business, audience, and goals. You can use this type of marketing for remarketing, targeting websites, or targeting your online education audience. In this whitepaper, Production Associate Diane Matacale will list two different ways where display could help your lead generated clients obtain the leads they … [Read more...] about How Online Educators Should Be Using The Google Display Network
Be In The Know About The 4 Latest Bing Ads Updates
If you haven't been paying attention, Bing Ads has recently released a slew of updates. Many of these updates follow the AdWords train and should be welcome by PPC professionals. In this post, I'll go over these 4 crucial updates. Expanded Device Targeting Bing Ads is now giving us more control in setting bid adjustments by device so we can more effectively manage campaigns … [Read more...] about Be In The Know About The 4 Latest Bing Ads Updates
Apple Introduces Search Ads To The App Store
What was the last app that you downloaded? How did you find it? If you’re like any of 35% of other smartphone users (according to comScore), you probably found the app by searching in the App Store or seeing it listed as a featured or top app within the Store. For advertisers, this statistic can be both exciting and frustrating, with 50% of digital media time spent in … [Read more...] about Apple Introduces Search Ads To The App Store
Using Google Analytics To Power AdWords Campaigns
All too often we tend to think of Google Analytics and Google AdWords separately, when in reality, we need to be using them together. The amount of information that can be gathered from both platforms could lead to “analysis paralysis” but, when used correctly, you can optimize your campaigns to perform that much better. Lately, I have been writing about Display advertising. … [Read more...] about Using Google Analytics To Power AdWords Campaigns
Bing Ads Editor Makes It Easier To Manage Shopping Campaigns
In the Philippines, the last 4 months of the year are lovingly referred to as the “Ber Months” and September 1 marks the first day of a long-awaited holiday season. For advertisers, it’s not much different. Even as Q3 comes to a close, companies have already started preparing for end-of-year holiday sales and innumerable promos to roll out in coming months. Our friends … [Read more...] about Bing Ads Editor Makes It Easier To Manage Shopping Campaigns
An Exclusive Q&A with London Keynoter Tor Thompson of Bing Ads
We've booked our final two keynotes at Hero Conf London, 24-26 October at etc.venues St Paul's. Bing Ads and Google will each join us to discuss what you can expect on their platform in the next 6 months. As each is a vital part of the digital advertisers daily work, we're excited to share an interview with Tor Thompson, EMEA Regional Director for Bing Ads. Tell us about … [Read more...] about An Exclusive Q&A with London Keynoter Tor Thompson of Bing Ads
How To Go From Google ETAs To Bing ETAs
Just a few short months ago, Google announced expanded text ads. At first, there was a little panic in the advertising world. But now that it is rolled out to everyone, marketers are jumping on board and realizing the new norm. Now that expanded text ads have been fully released to all AdWords accounts and the initial shock is over, what now? Bing! Shortly after Google … [Read more...] about How To Go From Google ETAs To Bing ETAs
