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Almost everything in digital marketing nowadays is mobile-first. Which means that as digital marketers, mobile strategies should be at the forefront of our minds. OK, your first response may be: “I put a TON of effort into my mobile on Google AdWords!” And that’s awesome. But as we have seen for a while, competition between Google and Bing is fierce. With all the new updates that Bing is making, you need to be customizing your Bing campaigns to be mobile-first as well.
It has been shown that Google brings in a younger crowd that is generally more tech friendly than Bing users, with nearly 40% of Bing’s audience falling between the ages of 35-54. But nearly 75% of adults use smart phones and we spend an average of 108 minutes each day on them. This presents a bit of a dilemma. How do we successfully capture traffic from the 35-54 year olds, as well as the younger audience with mobile advertising on Bing?
In this whitepaper, Hanapin Production Specialist Briann Saxman will discuss tactics to shape up mobile campaigns and tailor them for mobile audiences you are trying to reach. By just tweaking your targeting methods and optimizing with the new Bing features, you could completely transform your mobile performance. These tips can be especially helpful during optimizations or campaign builds for the upcoming holiday season.
However, things that are working now or when you set these tactics up aren’t going to continue to provide results if you just leave them alone to use up all the momentum they have, so use these tips to get the most out of mobile with Bing Ads.
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Get an overview of Google’s attribution, what led us to consider testing a different attribution, what changes you can expect, our results, and advice for future tests.
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