More about this Webinar What’s in a name? Well, besides the fact that it keeps us from all yelling “Hey You!” at each other and giving Starbucks something to get wrong on the side of your cup– it seems to matter, a lot. Especially when it comes to product titles on Google Shopping. Just how important is it and does it matter how you structure the product name, the order of the … [Read more...] about On Demand Webinar: What’s in a Name? Product Titles & Brands in Google Shopping
Search Results for: Google Ads
Create Visually Appealing Reports With Google Data Studio
When we talk about what tasks tend to eat up a significant chunk of time, reporting is surely mentioned. You find yourself slaving away day after day pulling numbers, calculating CPCs and CPLs, only to end up with a mediocre looking report. But wait. There has to be a better way. Let’s explore another option: Google Data Studio. The Interface When you log in, … [Read more...] about Create Visually Appealing Reports With Google Data Studio
Google To Release New Shopping And Travel Features
Well, we have all survived another Amazon #PrimeDay! Whether or not you found a great deal on Tuesday, Google has ensured that no PPC-er left the event empty-handed. According to their official blog, several upcoming changes to Shopping and travel-related ads can be expected in the near future. A New Kind Of Shopping Experience The first Shopping update relates to SERPs, … [Read more...] about Google To Release New Shopping And Travel Features
Are Your Expanded Text Ads Lit?
Dear reader, here is a confession: I am too old to be using slang and I am especially too elderly to be trying so hard to incorporate colloquialisms into a post about Expanded Text Ads. But when Google announced earlier this year they would be ditching the right side ads and would be extending the character lengths for headlines and descriptions, I was ready to make my ads … [Read more...] about Are Your Expanded Text Ads Lit?
How To Choose Your Google Display Network Audiences
The Google Display Network (GDN) is huge and includes more than 2 million websites and reaches more than 90% of searchers. This network is a powerful prospecting tool to help you reach customers who may be interested in your products or services. Selecting the right audience is one of the factors in setting up a successful campaign. In this post, we are going to discuss … [Read more...] about How To Choose Your Google Display Network Audiences
Webinar Confirmation: Getting Your Ads Seen: Introducing In-Image Advertising
You're All Set! You're now registered for Hanapin and GumGum's webinar, Getting Your Ads Seen: Introducing In-Image Advertising. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Google Goes All In With Location Based Paid Search The Coolest … [Read more...] about Webinar Confirmation: Getting Your Ads Seen: Introducing In-Image Advertising
Google Goes All In With Location Based Paid Search
We are creatures of comfort and convenience. The weight of mobile phones in our pockets feels like little security blankets. The Great and Powerful Google recognizes our need for convenience and is always working to make it easier consumers to find what they need. On the flipside, with one of the latest updates, Google is making it seamless for advertisers to get in front of … [Read more...] about Google Goes All In With Location Based Paid Search
Expanded Text Ads Extending Into Bing
While the reaction surrounding Google's upcoming adoption of Expanded Text Ads was largely positive throughout the paid search community, many remained wary of how this change would impact importation and synchronization across publishers. Well fear not fellow PPC Heroes, Bing Ads recently announced that Expanded Text Ads will be compatible in their platform. This adoption … [Read more...] about Expanded Text Ads Extending Into Bing
What You Should Expect From Expanded Text Ads
By now, you may have heard a thing or two about Google rolling out Expanded Text Ads. If you haven’t yet heard, Google announced that advertisers will now be able to write longer, more detailed ad copy. This update is something to get excited about, as it will give advertisers the ability to expand their ads and include a deeper level of detail within their copy. If you’ve ever … [Read more...] about What You Should Expect From Expanded Text Ads
Google Announces Conversion Import For Salesforce
Are you tired of endlessly tracing leads from Salesforce back to AdWords? Maybe you’re not even able to trace Salesforce leads back to AdWords, but you feel that SURELY some of your leads are coming from AdWords? Many PPCers have faced budgeting decisions for AdWords campaigns that are incredibly difficult due to the lack of lead data resulting from their campaigns. But … [Read more...] about Google Announces Conversion Import For Salesforce
Top 3 Bing Ads Improvements That Have Happened This Month
In case you haven't been following, Bing Ads has released new features throughout the month of May. Today's post will cover the top 3 improvements. 1) Bing UET Tag Helper A troubleshooting Chrome extension can now quickly check if Universal Event Tracking (UET) tags are set up correctly without having to wait for validation in the UI. To help advertisers confirm their UET … [Read more...] about Top 3 Bing Ads Improvements That Have Happened This Month
6 Takeaways From Google’s Performance Summit
On Tuesday, 5/24, Google hosted a Performance Summit event where new features and updates to existing products were shared. One of the key themes of the event was mobile and how we interact with the world through our smartphones and tablets. Many of the updates announced for AdWords and Google Analytics were a direct result of our reliance on our devices and the fact that … [Read more...] about 6 Takeaways From Google’s Performance Summit
