Bing Ads is constantly rolling out new features based on customer feedback and also to keep up with Google AdWords enhancements. It can be difficult to keep track of all the new features so here are the newest ones available. New Accounts And Billing Features Account and billing management isn't something you should have to spend a lot of time on. Bing recently rolled out a … [Read more...] about Reviewing The Latest Bing Ads Enhancements
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On Demand Webinar: The Most Valuable Google AdWords Features for the PPC Account Manager
On Demand Webinar The Most Valuable Google AdWords Features for the PPC Account Manager Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: The Most Valuable Google AdWords Features for the PPC Account Manager
Webinar Confirmation: The Most Valuable Google AdWords Features For The PPC Account Manager
You're All Set! You're now registered for Hanapin Marketing and AdStage's webinar, The Most Valuable Google AdWords Features For The PPC Account Manager. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 4 AdWords Editor Features To Save You … [Read more...] about Webinar Confirmation: The Most Valuable Google AdWords Features For The PPC Account Manager
Webinar: The Most Valuable Google AdWords Features For The PPC Account Manager
More about this Webinar Google AdWords offers a huge amount of features to strengthen your campaign efforts and give you as much data as possible to make the best decisions for your account. However, there's a lot of data and a lot of different features to try - how do you know which ones are the most valuable? From Search Partners and keyword reports to Auction Insights and … [Read more...] about Webinar: The Most Valuable Google AdWords Features For The PPC Account Manager
Google Rolls Out Enhancements To Merchant Center Data Feeds
This week Google announced two data feed enhancements to Google Merchant Center — one that benefits large retailers by improving efficiencies, and one that assists small retailers to get on board more easily. Fist off is online product inventory feeds. This new feed type lets you quickly update price, availability and sale price of all of your key products. The second … [Read more...] about Google Rolls Out Enhancements To Merchant Center Data Feeds
Analyzing 10 Months Worth Of Google Shopping Search Partners Data
Last September Google made the announcement that Shopping campaigns would be eligible to appear on the Search Partners network. Shopping campaigns generally tend to see the best conversion rates and highest returns, so this announcement was well received. As a refresher, the Shopping ads show alongside contextually relevant results on Search Partner sites. These sites … [Read more...] about Analyzing 10 Months Worth Of Google Shopping Search Partners Data
Do Users Actually Read Your Text Ads?
A couple weeks ago I came across an interesting tweet from Kim Thomas (@PPCkimpossible). We've been trying to debate each other, but can't b/c we agree. Who thinks users read ad copy (raise your hand)? @MaddieMarketer #ppcchat — Kim Thomas (@PPCkimpossible) June 25, 2015 Working primarily with ecommerce accounts, I believe that the actual message of the text ad isn't as … [Read more...] about Do Users Actually Read Your Text Ads?
PPC Facepalm: 7 Reasons Your Ads Aren’t Working
Although Paid Search advertising is something that can be learned over time, there are always areas of performance that need further guidance. One example of this is your ad copy. Now, we’ve given you example after example of why to test, what to test, and all the elements of ad copy that you need to utilize in your PPC account. But there are still things, very basic things, … [Read more...] about PPC Facepalm: 7 Reasons Your Ads Aren’t Working
Supercharge Your Keyword Research With 5 Bing Ads Intelligence Hacks
We have a special post for you today as former Hanapin employee and current Bing Ads Account Manager, Eric Couch, shares his thoughts on Bing Ads Intelligence. Keyword research is hard. And for many PPC managers out there (myself included, until recently), it’s still a painfully primitive process. I can’t even begin to tell you how many keyword lists I’ve built out through … [Read more...] about Supercharge Your Keyword Research With 5 Bing Ads Intelligence Hacks
Get More Bang For Your Buck – 6 Ways To Use Google Analytics for Ecommerce
Running an ecommerce PPC account, as you would imagine, can be quite different than running a lead generation account. In these instances, we are particularly interested in what the user is doing on the site, which products they’re looking at, and what they are purchasing. In this post, we'll review 6 ways you can make use of Google Analytics in order to improve your PPC … [Read more...] about Get More Bang For Your Buck – 6 Ways To Use Google Analytics for Ecommerce
My 2015 Google Shopping Wishlist
In 2012, Google Shopping went from a free offering (Product Search) to a paid solution (Google Shopping/Product Listing Ads) for ecommerce websites. One of my clients has seen a 92% increase in revenue for Google Shopping when comparing May 2012 to May 2015 Google Shopping numbers (total site revenue rose 26%). With that kind of growth, I would be nuts if I didn’t have a … [Read more...] about My 2015 Google Shopping Wishlist
How To Optimize Twitter Ads for Business
Twitter can be a force for good if handled in the correct way. In this post, I’ll share my take on how to optimize Twitter ads for business by ensuring your targeting is taking the right path. In the example below, we are using a “website clicks and conversions." We’ll be addressing three areas of the campaign. Ensuring your campaigns are targeting the right … [Read more...] about How To Optimize Twitter Ads for Business
