We all figured it was coming, and it was just officially announced on the Bing Ads blog. Bing Ads will be supporting Enhanced Campaigns soon. (mind = blown) The blog article spends a lot of time going over the difference in Google's "Legacy" campaigns and new "Enhanced" campaigns. My guess is that if you care about Bing Ads supporting Enhanced Campaigns, then you know what … [Read more...] about Bing Ads Gets Sassy With Enhanced Campaigns
Search Results for: Google Ads
The Total Guide To Product Listing Ads: Part 1, Setting Up Your Data Feed
You've asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it's doing so well for our eCommerce accounts. But, there is so little information out there about how to set these up and make them work for you right now. We took it upon ourselves to put everything we know about … [Read more...] about The Total Guide To Product Listing Ads: Part 1, Setting Up Your Data Feed
What Some Facebook Ads Actually Get Right
I’ve spent a lot of time in this column deconstructing either bad Facebook ads, or good Facebook ads that could be made a lot better. And I’d like to think that’s helpful, but at some point the question comes up: so are there any Facebook ads you like? And in answer, I’m showcasing three ads that I’ve come across which I think do a fine job of capturing the viewers attention … [Read more...] about What Some Facebook Ads Actually Get Right
Google AdWords Picks the Final Four Champion
Okay, so it's not AdWords directly who's picking the winner, but I put together a new statistic to rank each and every team in the NCAA Men's Tournament by some of the metrics that matter in PPC: namely search volume and cost per click. It's as if the RPI was replaced by a Google Pricing Index (a totally made up statistic created solely for the purposes of this exercise). … [Read more...] about Google AdWords Picks the Final Four Champion
Finalist: Are You Using Google’s Negative Broad Match Keywords Correctly?
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Lauren Page is a Senior Paid Search Manager at Vivid Seats in Chicago, Illinois. Keyword match types are one of the first things you must master when entering the world of PPC marketing. Once you understand the relationships between match types and the queries to which Google will or will not … [Read more...] about Finalist: Are You Using Google’s Negative Broad Match Keywords Correctly?
Infographic: How Google Makes Money From Mobile
Our friends at Wordstream have created a new infographic displaying some really awesome (and easy to read) information about the different inroads Google has created into the mobile device world, either directly or indirectly related to PPC. We thought it was interesting and figured you might too. Enjoy! (Click to enlarge) … [Read more...] about Infographic: How Google Makes Money From Mobile
REDBOP Winner: How To Create Display Image Ads With No Creative Resources
We've decided that the winning presentation of each month's REDBOP will post on PPC Hero. REDBOP is Hanapin Marketing's research & development best practices day. We sit in and learn a specific topic and then teach that topic to the rest of the team. That gives us 96 hours of learning each year for REDBOP alone! Not to mention the lunch and learns, the blog reading, the … [Read more...] about REDBOP Winner: How To Create Display Image Ads With No Creative Resources
4 Targeting Strategies For Product Listing Ads
One of the coolest features about Product Listing Ads is that you can target your ads by whatever you want. Instead of using keywords, these ads use targets. Every time I talk to other marketers, they all seem to target a little differently. So, I thought today I've cover 4 targeting strategies for PLA's. Because, like Daryl from The Walking Dead, we all need to be super great … [Read more...] about 4 Targeting Strategies For Product Listing Ads
Fact Checking Google: Tablet and Computers Are Not the Same!
As many of you are probably aware by now, Google's new enhanced campaigns are talk of the town in the PPC industry. For those of you who sat in on Google's introductory Webinar last week, you'll remember how they rather brashly asserted that the reason they are allowing you to adjust your bids on mobile but not for tablets is that computers and tablet are 'essentially the same … [Read more...] about Fact Checking Google: Tablet and Computers Are Not the Same!
Next Level PPC & SEO With Google Analytics Webinar Recording
Welcome to our "Next Level PPC & SEO With Google Analytics" webinar recording! We have been covering the basics of SEO and PPC over the last two months, and we thought it was time to delve a littler deeper. In this recording with, Erik Dafforn of Intrapromote and Kayla Kurtz of Hanapin Marketing we uncovered how to use Google Analytics to report and analyze your SEO and … [Read more...] about Next Level PPC & SEO With Google Analytics Webinar Recording
A detailed look at Google’s new Enhanced Sitelinks
This week on PPC Hero we’ve been focusing on all the big new and exciting changes happening in the PPC world. If you haven’t heard yet, Google is rolling out its new Enhanced Campaigns at present and you’ll be forced to switch over come June. For more info have a look at Eric’s reaction earlier this week. Today we’re going to take a look at the new Sitelink features in … [Read more...] about A detailed look at Google’s new Enhanced Sitelinks
Google Says “Do Mobile or the Kitten Gets It”
There is so much going on in the world of PPC lately that we're spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google's new "Enhanced Campaigns" feature to Facebook and Analytics. Over the next week, PPC Hero is going to take a look at each of these updates in a series of posts designed to get you ready for all … [Read more...] about Google Says “Do Mobile or the Kitten Gets It”
