Man, it's been a crazy week in PPC. And it keeps getting crazier. Yesterday Yahoo! announced that they're adding Google as an ad partner for contextually targeted ads on the display network. They say that they agreement is "global" and "non-exclusive" and that it includes placements on "various Yahoo! properties" along with "certain co-branded sites." According to the Wall … [Read more...] about Yahoo! to Start Partnering with Google on Contextual Targeting
Search Results for: Google Ads
Google To Force You To Go Mobile With Enhanced Campaigns
So for those of you in PPC land who were stuck under a rock for the past 24 hours – Google announced their exciting new ‘Enhanced Campaigns’. The main idea seems to be two-fold. On the one hand, make things easier to manage – fewer campaigns to work with, but on the other, more money for Google as more advertisers use mobile. In fact, I wrote something back in October about … [Read more...] about Google To Force You To Go Mobile With Enhanced Campaigns
Judging your PPC Ads by Analytics Metrics
I thought I’d write a quick blog post as I’ve been working on some ad test results this morning and wanted to share a quick set of techniques for judging winners without conversion data. Most of the time we talk about either click-through rate or conversion rate as the key way we judge our ads. Here at Hanapin we combine the two and use IUC – impressions until conversion – as … [Read more...] about Judging your PPC Ads by Analytics Metrics
Facebook Ads Case Study – Education Space
I love Facebook Ads, and I like all my clients to at least give them a try at least once. Facebook Ads however only works for around 10-20% of our clients. It REALLY only works for around 5% of all of our clients. But when it works, it works really well. In this Facebook Ads case study I will walk you through how I'm promoting Facebook Ads and sponsored posts and it's … [Read more...] about Facebook Ads Case Study – Education Space
11 Important Questions You Must Ask Yourself About Your Google Display Campaigns
For the final part of our January series – Things to test in your account in 2013 – I’m going to be diving into the wonderful world of the Google Display Network, or GDN for those of us who love pointless acronyms! Anyway, acronyms aside, there are plenty of things you want to be testing in your display campaigns this year. I’d wager that the majority of us in PPC land tend … [Read more...] about 11 Important Questions You Must Ask Yourself About Your Google Display Campaigns
Just How Annoying Are Your Ads?
There's a fine line to walk when it comes to targeting. Being too aggressive can be very off putting, but you want to make sure that you capture all possible interest out there. Google has a feature that will allow you to track when it's time to start dialing it back. Use the Reach and Frequency Report to determine if your ads are endearingly annoying, like Hampster Dance, … [Read more...] about Just How Annoying Are Your Ads?
Product Listing Ads: My Favorite Thing About 2012
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. That’s why for this month’s series we’re taking on the Biggest Thing in My PPC Year. Whether it’s tools, product releases or changes to our way of thinking, we’ll be … [Read more...] about Product Listing Ads: My Favorite Thing About 2012
Introduction to Google Tag Manager
Ever had issues keeping track of which tracking codes go where? Whether it’s Google Analytics, Bing, AdWords or remarketing, the simple truth is that there are a lot of different snippets you need to keep track of these days. That’s where Google Tag Manager comes to help out! What’s the scoop? Google Tag Manager was launched back in October as a way to keep all of your tags … [Read more...] about Introduction to Google Tag Manager
Google Economic Stats — A Comprehensive Analysis by Wordstream
Last week, Google released its "disappointing" Q3 advertising revenues (up 3% from Q2 and up 16% year-on-year.) To shed some light on how Google's advertising revenues reached a whopping $10.8 billion in Q3, our friends at WordStream have undertaken a comprehensive analysis of the performance of Google AdWords during the quarter. WordStream researched over $1 billion dollars … [Read more...] about Google Economic Stats — A Comprehensive Analysis by Wordstream
Google’s latest earnings report woes to have an impact on the future of PPC?
In case you hadn't heard the big news, Google’s latest earnings report was accidentally released 4 hours early when RR Donnelly (the firm who prints Google’s financial documents) filed the reports during trading hours by mistake. The big news is that almighty Google’s net profits fell 20% from last year to $2.18 billion. Investors reacted badly to the news and $22 billion … [Read more...] about Google’s latest earnings report woes to have an impact on the future of PPC?
Who Are The Others? Google’s Frustrating Search Term Report
Do you ever feel like Google aren't telling you everything? Much like Jack Shephard in ABC’s hit TV show Lost, PPC folk have to spend a lot of time wondering about ‘the others’. I’m of course referring to this little gem from the ‘see search terms’ report: You can also find it happily in the Placements report: So what gives? What is Google not telling you about … [Read more...] about Who Are The Others? Google’s Frustrating Search Term Report
Google Display and Placement Fraud – Is Your Money Being Wasted?
The Google Display Network is nearly the whole internet. If you're on auto targeting, even with some contextual keywords, it's going to get crazy. There's obviously always going to be click fraud, which is just like the click fraud you deal with in your Search Network campaigns. But, something I encountered for the first time recently was placement fraud. Now, I've seen MFA's … [Read more...] about Google Display and Placement Fraud – Is Your Money Being Wasted?
