Just How Annoying Are Your Ads?

There’s a fine line to walk when it comes to targeting.  Being too aggressive can be very off putting, but you want to make sure that you capture all possible interest out there.  Google has a feature that will allow you to track when it’s time to start dialing it back.  Use the Reach and Frequency Report to determine if your ads are endearingly annoying, like Hampster Dance, or over-the-top annoying, like anyone that uses #annoying at the end of one of their stupid tweets.

If you’re using interest-based advertising or frequency capping you can look at this report, going all the way back to September 2011.  Watch the video tutorial below to look at the report and decide what you can do with it next.

Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.

The Hero Conf Difference

Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.

A 180 of Google Analytics 360

The enterprise version of Google Analytics offers several paid search perks including, advanced data integrity, integrations and reporting.