There’s a fine line to walk when it comes to targeting. Being too aggressive can be very off putting, but you want to make sure that you capture all possible interest out there. Google has a feature that will allow you to track when it’s time to start dialing it back. Use the Reach and Frequency Report to determine if your ads are endearingly annoying, like Hampster Dance, or over-the-top annoying, like anyone that uses #annoying at the end of one of their stupid tweets.
If you’re using interest-based advertising or frequency capping you can look at this report, going all the way back to September 2011. Watch the video tutorial below to look at the report and decide what you can do with it next.
In June 2017, the EU Commission sentenced Google to pay a fine of 2.4 billion euros. Now, up to 5% of Google’s daily revenue is at stake if they fail to make their Google Shopping channel more competitive. Google is taking aggressive measures to adhere...
We wanted a better pulse on what attributes brands consider the most important things when working with an agency, as well as the things they wish their agencies were better at. So we asked! Click through for the results.
In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019.