Day two in the Google Analytics Test Lab is all about deciding what to test on next. Determining the areas in Analytics to use to compare performance and metrics is one thing, but using the interface to find new opportunity for your paid search accounts is a completely different beast. So here’s a look at my favorite three places to find new opportunity in Analytics! Goals … [Read more...] about Google Analytics Test Lab: Finding New Test Subjects
Search Results for: Google Ads
Brad Geddes Presents: How to Identify Google AdWords Quality Score Problems
https://www.youtube.com/watch?v=Df7Lo7CMQiI&feature=youtu.be Is the quality score of your keywords limiting your account? How can you tell? Where do you start fixing them? In a PPC Hero first-look exclusive, Brad Geddes, voted the most influential person in PPC, teaches you how to extract data from AdWords and manipulate it in Excel to find areas where increasing your … [Read more...] about Brad Geddes Presents: How to Identify Google AdWords Quality Score Problems
Google Analytics Test Lab: Ten Analytics Hot Spots
Welcome to the Google Analytics Test Lab! If you are just setting foot in the Analytics Lab for the first time, this is the place to start. To kick off our series this month, I will take you through your lab’s set up with the top ten areas to gather the best info for your experiment. Google Analytics can be a very powerful tool for Internet marketers – use it wisely! Lab … [Read more...] about Google Analytics Test Lab: Ten Analytics Hot Spots
Google Testing Call Extension Placement
It seems like the past 2 or 3 years we keep hearing “THIS year is the year for mobile." Well it's 2012, and we're definitely seeing increases across the board in mobile traffic in PPC, and Google seems to be supporting this with more features and more testing. After running some tests this week on several mobile devices (Android and iPhone), we are seeing some very interesting … [Read more...] about Google Testing Call Extension Placement
New Series: Google Analytics Test Lab
Are you lost trying to use Google Analytics data to analyze or enhance your PPC accounts? Are you a veteran Analytics user looking for some more advanced tips? If so, this month's blog series is for you. Check back next week as we take you through our Google Analytics Test Lab. Here's what we'll cover: Monday: 10 Hottest Pieces of Information You Can Find in Analytics … [Read more...] about New Series: Google Analytics Test Lab
Google’s New Ad Rotation Settings are the Devil
Yesterday Google announced that they are changing the settings for ad rotation. They currently have three options: optimize for clicks, optimize for conversions and rotate evenly. This change will only affect the third option: rotate. Also, this change is the devil. Okay, so the basics. Beginning next week, any campaigns opted into “rotate” will only rotate for a period of … [Read more...] about Google’s New Ad Rotation Settings are the Devil
Google Glass: The Future of PPC or Just Your Star Trek Fantasy Come True?
There have been times over the past few years where I’ve thought that Google has hit their plateau in the consumer world. Some of their recent or semi-recent products haven’t been particularly innovative. In particular I’m thinking about, Google+ and Google Play. Both cool in their own right but by no means have they replaced or even stolen a small amount of my consumerism away … [Read more...] about Google Glass: The Future of PPC or Just Your Star Trek Fantasy Come True?
New from Google: AdWords Ad Extensions Conversion Data
This week, Google softly launched an incredibly valuable improvement to Ad Extension reporting metrics in AdWords; you can now view conversion data for your ad extensions. I have deemed this a soft launch because there has been no official statement concerning this addition on Google’s blog, but of course there has been a lot of hype amongst industry professionals. What does … [Read more...] about New from Google: AdWords Ad Extensions Conversion Data
Location Targeting Overhaul in Google
Google released multiple important changes to their location targeting this week. You should take note of them, as they’re good changes. In a rapid fire set of blog posts (six minutes apart, Google? Are you trying to make us all look bad?), the Internet-leader of Internet Leading introduced the changes, which are below: The wording on your settings page is going to look … [Read more...] about Location Targeting Overhaul in Google
Mobile PPC: 30% More Leads at 40% Less Cost. Plus, two Pitfalls
Mobile PPC works. That’s why every time you talk to Google, read your favorite blog, or head to a conference you hear about how if you’re not doing mobile, you’re not really a pay per click marketer. That last part I sort of made up. But if you are engaging in PPC, you know that mobile is the #1 thing being pushed by every agency and every search engine. Why? For one of my … [Read more...] about Mobile PPC: 30% More Leads at 40% Less Cost. Plus, two Pitfalls
Massive Update to Google Display Network
Yesterday Google announced that they are rolling out a new Display Network tab on their interface. Over the next few weeks this tab will become available in your account and, if you’re in the interface everyday like we are here at PPC Hero, YOUR LIFE WILL BE FOREVER CHANGED. The all caps may seem like a bit much, but this is really and truly all-caps level news. The Display … [Read more...] about Massive Update to Google Display Network
Google Connects Marketing Across the Ages
Google has recently released a re-imagining of classic ad campaigns through the lens of marketing on the Display Network. They’ve reassembled the creative teams responsible for much ballyhooed ads for Coke, Avis, Alka-Seltzer and Volvo, and while the new campaigns sometimes stretch the capabilities of the Display Network to points beyond mere SEM’ers capabilities (display ads … [Read more...] about Google Connects Marketing Across the Ages
