Google is going extension crazy here lately with the release of site links, then location extensions, and now contact form extensions! I got an email from my Google rep asking if I wanted to participate in a new beta from Google called, ‘contact form extensions’. The gist of the beta is if you’re running a PPC ad in Google, and you’re in the top position, you can click on a … [Read more...] about New Contact Form Extensions Beta from Google – Super Cool
Search Results for: Google Ads
Do Higher Positions in Google Mean You Convert More? Here’s How to Find Out!
Brad Geddes is one of my favorite bloggers, and he has a really interesting link to a YouTube video that talks about how you can get information at the keyword level in Google Analytics that shows what conversion rates you get at what position in the SERPS. You can view the video here: I have wondered at times for a particular account that recently lowered its budget if our … [Read more...] about Do Higher Positions in Google Mean You Convert More? Here’s How to Find Out!
Google LBA’s Are Being Removed, Get a Location Extension Instead
Late last week Search Engine Land posted an article on how Google is planning to stop allowing companies to create local business ads, and for anyone who currently has a LBA will stop displaying mid-December. Now the post did say that Google’s LBA’s will be coming back in the future, but declined to say when exactly. This could potentially hurt some local advertisers, … [Read more...] about Google LBA’s Are Being Removed, Get a Location Extension Instead
Google’s New Ad Sitelinks & How You Can Get Them for Your Account
Google Adwords has implemented yet another new feature for Adwords PPC advertisers, and this time it’s pretty cool. The new feature is called ‘ad sitelinks’, and it allows PPC advertisers with high quality ads to add four additional links under their main PPC ad. This allows users easier access to deeper content of your website. The sitelinks also provide advertisers with a … [Read more...] about Google’s New Ad Sitelinks & How You Can Get Them for Your Account
What is the View Through Data in Google Adwords & How Can It Benefit You?
View through data in Adwords is actually pretty cool, but only for people who run Adsense or a lot of display ads on the content network. This tool provides conversion data if you have display ads running via the content network. It’s not relevant for simple text ads running in your PPC account. With that said, the new view through conversion data shows how many conversions … [Read more...] about What is the View Through Data in Google Adwords & How Can It Benefit You?
How To Get a Place Page in Google and Why It’s Essential for all Businesses
So you may have heard about this new thing called, ‘Google Place Pages’. It’s a recent launch from Google basically giving users detailed information about any place in the world with an unique, individual page within Google Maps The detailed information includes any place such as businesses, attractions, cities, neighborhoods, and much more. To access these place pages in … [Read more...] about How To Get a Place Page in Google and Why It’s Essential for all Businesses
Why the Google Content Network Works: It’s all about the moment of relevance
I've been writing about the Google Content Network frequently as of late. This is because I think this distribution channel is a crucial element of achieving your paid search campaign's full potential. In my last few articles we've discussed nuts-and-bolts Content Network optimization, but today I'll discuss why the Content Network works and why it has the ability to generate … [Read more...] about Why the Google Content Network Works: It’s all about the moment of relevance
How To Confirm Placement of Your PPC Ads in Bing.com
MSN announced the launch of a new ad preview tool for Bing.com. Instead of typing in your keywords directly into Bing, you can now use the ad preview tool to make sure your ads are showing without affecting the real search results. Typically, I will get clients that like to type in their keywords into Google, Yahoo and MSN almost every day just to see how their ad looks in … [Read more...] about How To Confirm Placement of Your PPC Ads in Bing.com
5 Tips on Passing the Google Adwords Qualified Professional Exam
One thing here at PPCHero we make sure of is that all of our writers pass the Google Adwords Qualified Professional Exam before writing for the blog. We just added four new people to our team and we’re still growing. But now that they’re finished with their PPC training, it’s time they prepare for the Google Adwords Exam. The Google Adwords Qualified Professional status can … [Read more...] about 5 Tips on Passing the Google Adwords Qualified Professional Exam
Adding Testimonials to Your PPC Ads Can Help Increase Click-Through Rates
One of my larger clients is a resort/casino here in Indiana. The resort truly is beautiful, but there have been many other resorts/casinos popping up in the Indianapolis area making for some good competition. I typically like to include as many benefits in my PPC ad texts as possible. Whether a client is offering free shipping, or free returns, or even free estimates/quotes, … [Read more...] about Adding Testimonials to Your PPC Ads Can Help Increase Click-Through Rates
What You Need to Know About the Google AdWords Quality Score
A Google AdWords pay-per-click campaign will not be successful unless special attention is paid to improving and maintaining your AdWords Quality Score. What is Quality Score? Well, as defined by Google: "Quality Score is a dynamic variable assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad … [Read more...] about What You Need to Know About the Google AdWords Quality Score
Use Google Trends to Gain Additional Insight into Your Client’s Search Traffic
When you inherit a PPC account from another search agency or account manager, there is always going to be that moment of head scratching as you try to figure out the "other guy's" process and strategy. The head scratching can quickly turn to head hitting once you begin to troubleshoot the performance history of the account. But before you jump to any conclusions, you … [Read more...] about Use Google Trends to Gain Additional Insight into Your Client’s Search Traffic
