If you subscribe to Google's Adword's blog you probably saw this recent announcement. Google has launched a new keyword research tool, simply called the Search-Based Keyword Tool. At first, I thought this tool was just a revision or upgrade to the keyword tool already included in our Adwords accounts. But this new tool does a few new things and their worth a mention. The … [Read more...] about Exploring Google’s New Search-Based Keyword Tool
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How Can You Expand Your PCC Reach? Target Blog RSS Feeds With Google AdWords!
Recently, Google AdWords announced that they have expanded their placement targeting to include RSS feeds for blogs that have opted into the AdSense network. Today, I thought we'd cover how you can find this new information within your AdWords account. First, why would you specifically target RSS (really simple syndication) feeds for blogs? RSS feed placements allow you to … [Read more...] about How Can You Expand Your PCC Reach? Target Blog RSS Feeds With Google AdWords!
Has the Google AdWords Landing Page Quality Score Changed? Find Out!
Whenever we are reading through the dozens upon dozens of blogs that we subscribe to, we are always on the the lookout for anything pertaining to the Google AdWords Quality Score. Anyone who reads PPC Hero can attest to the fact that we love to discuss the AdWords Quality Score. So, whenever we see a post about this topic our interest is automatically piqued! On Tuesday, we … [Read more...] about Has the Google AdWords Landing Page Quality Score Changed? Find Out!
New Custom Reporting Feature in Google Analytics – Now in Beta
Some of you may have noticed a new ‘custom reporting' feature while analyzing your Google analytics data. The new custom reporting feature allows advertisers to create a custom report with the metrics you want to see. The report is virtually unlimited to what you can do. If you don't have the new custom reporting feature already you can contact your Google representative and … [Read more...] about New Custom Reporting Feature in Google Analytics – Now in Beta
Learn How Google’s Newest Quality Score Update Will Affect Your Accounts
Last Thursday, Google announced their newest round of improvements to the AdWords Quality Score. Yet another line of detail to keep all of us PPC advertisers on our toes! At its simplest form, this Quality Score update removes the "influence of ad position on CTR" when determining Quality Score, and the process for how ads reach the very top spots. Let's talk about the first … [Read more...] about Learn How Google’s Newest Quality Score Update Will Affect Your Accounts
Have You Seen This? Expanded Product View on Google PPC
Today, Marketing Pilgrim discussed something new in Google search results - expanded product views in AdWords ads! The example given was for Blue Nile, the massive diamond retailer. The regular PPC ad is still intact, but there is a plusbox under the ad that says "show more products..." Once opened, images and expanded descriptions are displayed below the normal PPC … [Read more...] about Have You Seen This? Expanded Product View on Google PPC
Why Position Preference May Stop Showing Your Ads
One thing I love about managing PPC campaigns is that I'm always exploring new features, using new tools, running different reports, etc. In this process I always manage to learn something new. I have used the position preference tool in Google before but I didn't notice that it can be a tricky tool to use and the results can be disappointing. Not because my ads may not … [Read more...] about Why Position Preference May Stop Showing Your Ads
Recap of Google’s Holiday Shopping Guide 2008 Webinar
Recently I listened to the Google Unwrapped holiday webinar called, Make the Most of the Holiday Season. It's important for me to get a head start for the holiday season in order to generate the most sales possible, and it's becoming a priority for other internet retailers as well. In this webinar recap I'll go over some of the 2007 holiday shopping trends, followed by … [Read more...] about Recap of Google’s Holiday Shopping Guide 2008 Webinar
Say Goodbye to the Google Site Stats Logo – If You Want
Last week Google officially announced a change to the AdWords conversion tracking platform. The often times unnecessary and unattractive Site Stats Logo is now optional. When Google first pushed this logo on us, it was a required feature. Each time a visitor from AdWords converted, the confirmation page contained one of the following logos (pink, oh yeah!): The purpose … [Read more...] about Say Goodbye to the Google Site Stats Logo – If You Want
Using the Same Landing Page In Google and Yahoo May Be Hindering Your Campaign
Our landing page optimization series continues! On Monday, John discussed elements of your landing page design that can enhance user interaction and increase conversions. Yesterday, Amber focused on the using the one-two combo of a simple contact form and a strong call-to-action. Both of these articles emphasize the need to continually test the various elements of your landing … [Read more...] about Using the Same Landing Page In Google and Yahoo May Be Hindering Your Campaign
Playing Fair With Competitor Keywords in Google AdWords
This is a guest post by Michael Wiegand. Michael is a Pay Per Click Analyst (and Social Media dabbler) with Portent Interactive, a Full Service Internet Marketing Agency in Seattle, WA. When he's not making bid changes and writing ad text, Michael writes for the PiBlog. In this realm of pay-per-click advertising two things are inevitable (think death and taxes): first, you … [Read more...] about Playing Fair With Competitor Keywords in Google AdWords
Google Ad Planner Vs. AdWords Placement Tool: Which provides better sites to target?
With the release of Ad Planner, Google continues to expand the tools at your disposal that help locate new sites to target within your PPC campaign. You also have available the Placement Tool within the AdWords interface that can help find new sites on which to display your ads. These two tools have the same end goal (expanding your site targeted list in AdWords) but they … [Read more...] about Google Ad Planner Vs. AdWords Placement Tool: Which provides better sites to target?
